Grand-format printing has been in the industry for more than 20 years. It started with the traditional screen presses, moving its way up to UV-cure technology, which currently is the most popular curing technology for grand-format printers.

大幅面印刷行业已有20多年的历史.它从传统的印刷机开始，逐渐向紫外线固化技术发展，这种技术目前是大幅面打印机最常用的固化技术。

Grand-format printing typically measures around 96 inches wide or bigger. According to research, grand-format printing services are driving a massive portion of the signage market and growth in the printing industry. In fact, its printing is outpacing popular digital alternatives like LED video screens in terms of growth. Consequently, no matter what your marketing needs may be—including vehicle wraps or promoting your brand with banners-grand-format printing is typically a solid option for your graphics business. Following are some of the benefits of using these grand-format printers, which help your company to attain efficiency.

大幅面印刷通常大约96英寸宽或更大。根据研究，大幅面印刷服务正在推动大量的标识市场和印刷工业。事实上，在增长方面，大幅面印刷流行速度超过了LED屏等受欢迎的数字替代品。因此，无论你的市场需求是什么，车辆包装或推广横幅，大幅面印刷通常是您业务的最佳选择，下面是使用大幅面打印机的一些优点：

Output

输出

Grand-format output is highly visible to passersby, making it ideal for marketing campaigns, and the images are often made with durable, weather- and sun-resistant materials, making them ideal for outdoor as well as for indoor campaign use.

大幅面印刷的优点在于它百分百能引起路人的注意，所以它一般用于营销活动。大幅面印刷也有耐用、防晒和长寿命等特点，非常适合用于户外或室内活动。

Grand-format printing services are mostly used to produce massive banners, and these banners are a common application. Consequently, grand-format banners dominate conventions, festivals, and expos for days, weathering the environment and projecting brand-orientated professionalism by remaining intact and vibrant. Versatility regarding shapes and sizes makes them beneficial to budgeting and creativity. Many of these banners are available in vinyl or nylon mesh, adding to their longevity and UV-resistance, and keeping them fresh, bright and ready for repeated use.

大幅面打印主要用于制作横幅，横幅广告当下非常受商家们的欢迎，横幅也普遍的用于各个商店中。因此，大型横幅经常会出现在大会、节日和博览会上，主办方可以用这些横幅来传递品牌或活动的主题。形状和大小的多样性使它们在预算和创造力方面占据有利地位。横幅主要用乙烯基或尼龙网作材料，这些材质延长了它们的使用寿命和抗紫外线能力，并保持它们色彩鲜艳、明亮，有效提高了横幅的重复使用率。

Regarding the range of mounting materials available, grand-format banners employ heavy duty supports to keep them in place, extra-large grommets and double folds are put in place so they can resist persistent and windy conditions. These banners are often used in window displays, building wraps, full coverage for walls, and custom designs, offering a versatility that adds extra value.

在现有的安装材料范围内，大幅面横幅一般采用超大的垫圈，双折边或重型支架将它们固定在适当位置，以便它们能够抵抗刮风等恶劣天气。这些横幅通常用于橱窗展示，建筑包装和定制设计，大幅面印刷的多功能特性为它本身增加了不少的额外价值。 

Competitive Advantage Over Conventional Presses

与传统印刷机相比大幅面打印机的竞争优势

With large-format printers you can use either RGB or CMYK inks to a create rich, more deep colors that are photo realistic. These brilliant images are perfect for photographers, artists and TV networks. Also, when it comes to cutting in printing batches of grand-format jobs you can develop custom print and cut pieces that can be scaled up or down as required.

大幅面打印机可以使用RGB或CMYK墨水制造逼真、鲜艳的照片。这些精彩的图片非常适合摄影师、艺术家和电视网络等领域。此外，当涉及到打印批量大格式作业时，你可以开发定制印刷和切割件，可根据需要按比例放大或缩小。

These printers have plenty of available waterproof substrates and coatings that help them last longer. This makes grand-format printing more durable and utilitarian than other printing systems. Typical conventional printing presses work with individual paper-based sheets or paper rolls, whereas grand-format printers use large rolls of varied materials. In addition, these printers can also print on tiles, wood, hard plastics, and other rigid surfaces.

这些打印机有大量可用的防水基材和涂层，可以帮助它们延长使用寿命。这使得大幅面打印比其他打印系统更耐用和实用。典型的传统印刷机使用的是单一材料的纸张，而大幅面打印机使用的是不同材料的大卷纸。此外，这些打印机还可以在瓷砖、木材、硬塑料和其他刚性表面上进行印刷。 

Businesses find grand-format printing an affordable way to promote growth in terms of marketing. Cost is relatively reasonable because of the production process; thus, grand-format printed banners are a popular marketing investment that can be reused or easily replaced as needed.

企业发现大幅面打印是促进营销增长的廉价方式，生产工艺的成本也比较合理。因此，大幅面印刷成为企业流行的一种营销投资，打印机的维护方式也非常简单，工作人员可以根据需要重复使用和更换。

Additionally, they have a proven record of catching the eyes of consumers due to their size and brilliance. When people see an official sign on the grand banner they react, they take note and they are more likely to make a consumer’s choice. Grand format printed banners increase foot traffic to a business and add a sense of legitimacy to a brand through their polished and massive presentation.

此外，大幅面广告具有消费者难以抵抗的销售魅力。当人们注意到大横幅广告上的官方宣传图时，更有可能做出消费的选择。大幅面广告通过其精美和大规模的展示增加了企业的客流量，并为品牌带来了独特魅力。

Grand-Format Printer Solutions

关于大幅面打印机的一些解答

Grand format printers are available in several platforms, each geared toward different types of output. Printers are available in flatbed, roll to roll, hybrid or dedicated fabric printing platforms.

大幅面打印机有多种类型可供选择，每种类型都适用于不同材料的输出。打印机可在平板，混合或专用织物印刷等各种不同表面印刷。

Flatbed Printers—Flatbeds are printers characterized by a flat surface upon which a material is placed to be printed on. Flatbed digital printers use UV curable inks that are then exposed to strong UV-light to cure them. Some of today's flatbeds use an LED-based UV cure lamp that produces less heat when activating the inks. The UV-cure process allows for printing on a wide variety of rigid surfaces including sheet plastics, wood, metals, canvas, carpet, tile, and even glass.

大幅面平板打印机是一种可在木板、玻璃及其它纺织品等表面进行印刷的设备，在平面上放置要打印的材料，大幅面平板打印机使用UV固化油墨，然后置于强紫外线下固化。如今的一些打印设备使用的是一种led UV固化灯，这种灯在激活油墨时产生的热量更少。uv固化工艺可以在各种各样的刚性表面进行印刷，包括塑料板、木材、金属、帆布、地毯、瓷砖，甚至玻璃。 

Roll-to Roll Printers—These are characterized as printers for printing on flexible substrates like vinyl, banner material, graphic films, and etc. Inks for these printers can be aqueous (water based) for interior applications only, and UV-cure, solvent, eco-solvent or latex inks for indoor/outdoor applications.

滚筒式打印机的特点是可以在乙烯基、横幅材料、图形薄膜等柔性基材上打印。这些打印机的油墨只能是室内应用的水性油墨，紫外线固化溶剂，环保溶剂或乳胶油墨既适用于室内，也可以在室外应用。

Hybrid Printers—Hybrid printers, generally, are those that can print onto both flexible and rigid substrates. Some hybrids are basically roll-to-roll printers that have an optional table to accommodate rigid substrates. Some are basically flatbeds that have an optional roll-to-roll option. And some are purpose-built hybrids with both functions built-in, and can print equally well on either substrate type.

一般来说，大幅面混合打印机满足在柔性或刚性基板上打印。混合打印机有一个可容纳刚性基板的选择表，可以满足在平板打印机安装卷板。有些专门的打印机内置两种功能，并且可以在任何一种基板上打印。

Fabric Printers—This is all together a different industry of grand-format printing. Grand-format fabric printers are characterized under dye sublimation technology. These machines print either onto transfer papers that are then used to transfer the image onto fabric; or they can be built to print directly onto fabrics. Some grand-format fabric printers have built in calendaring units to fix the dye into the fabric, others require a separate calender or heat press to complete the process.

织物打印机——这是一个完全不同的大幅面印刷行业。大幅面织物打印机是在染料升华技术的作用下形成的。这些机器可以直接打印到转印纸上，然后用于将图像转印到织物上，或者直接打印到织物上。一些大幅面料织物印花机内置压延装置以将染料固定到织物中，其他打印机则需要单独使用压延机或热压机来完成这一过程。 

Nuts and Bolts of ROI

关于投资回报率

The acquisition of piece of equipment like a UV-cure inkjet printer is an investment in the future of your company. You can compare it to buying a forklift or fleet of trucks for some industries and the sizeable initial price tag makes sensible investing essential. When buying a large-format UV-curing flatbed printer, it is essential that some initial steps are taken before finalizing all contracts. Things like pricing and space must be considered carefully, and considerations of a more granular nature must also be considered.

购买uv固化喷墨打印机等设备是对公司未来的一项投资。你可以把它比作为某些行业购买叉车或卡车车队，而高昂的投资价格使得这个决定必要深思熟虑。购买大幅面UV固化平板打印机时，必须在最终确定所有合同之前仔细考虑定价和空间等问题，避免之后有麻烦的问题产生。

Return on investment in grand format is one of the most important factors in the purchase of printers or presses. The ROI discussion starts with the assumption that you understand the right applications for your internal clients, printing quantities for your applications and that you are conducting an ROI analysis between printers that are a good fit for your jobs, volumes, and output quality requirements. Then, you can start looking at which specific printer will produce a better return.

在购买打印机或印刷机时，投资回报率是最重要的考虑因素。如果在购买打印机之间进行投资回报率分析，这些分析将会对你以后的工作非常有帮助，分析打印机打印数量或输出质量等方面。以此为鉴，分析哪个特定的打印机将产生更有价值的回报。 

The primary elements of calculating ROI are:

计算投资回报率的主要因素是： 

printer cost

打印机成本 

volume of production

生产量 

value of output

输出值 

cost of production

生产成本 

There are other elements as well for a better analysis, which impacts the profitability of each job, like expected waste of material due to printer issues, or false productivity statistics given by manufacturers.

还有其他要素可用于更好的分析，这些因素会影响工作的盈利状况。比如由于打印机问题导致的预期材料浪费，或者制造商给出的错误的生产率统计数据。 

Since, we are discussing ROI, there is one thing we cannot ignore, which is pricing per square foot as these printers require a closer look before investing. This is a cost that would play a very significant role in the business. There are a lot of printers available in the market at competitive prices, though after purchasing such printer, the unit may yield lower profits for the users than estimated—often because the cost of production ends up being higher. Production costs include the cost of inks, consumables, daily maintenance parts, etc.

说到投资回报率，有一件事我们不能忽视，即每平方英尺的定价。因为这些打印机在投资前需要仔细观察，这是一项在业务中发挥重要作用的成本。市场上有很多价格有竞争力的打印机，但是在购买了这些打印机之后，这些打印机可能会给用户带来低于预期的利润，通常是因为生产成本高。生产成本包括油墨成本、耗材成本、日常维护零件成本等。