James E. Tyson and John G. Van Osdell opened Tyson & Van Outdoor Advertising in 1947. The company originally started as an off-premise billboard agency serving a much-needed niche market in the Myrtle Beach area. A few years later Mr. Tyson purchased Mr. Van Osdells share of the company renaming it Tyson Sign Company. With vision and drive James E. Tyson widened the scope of the company’s core offerings to include on-premise, electric sign manufacturing and installation, evolving into one of the most respected custom sign manufacturers in the Carolinas. Ebbie W. Phillips, a graduate of the University of South Carolina, joined the Tyson team in 1972. Within 5-years Mr. Phillips' hard work and determination paid off as he and a group of local business partners purchased the electric sign division from Mr. Tyson. In 1987 Mr. Phillips purchased all shares of Tyson Sign Company from his partners and renamed the company Tyson Sign Systems. Today Mr. Phillips proudly leads the Tyson team into a new era of sign excellence offering superior service and product solutions for exterior, interior and digital sign systems throughout the US.
1947年，詹姆斯·泰森和约翰·梵奥斯德尔成立了【泰森·梵户外广告公司】，公司成立的契机源于默特尔比奇地区急需店外广告牌代理商的利基市场。几年后，泰森收购梵奥斯德尔的股份，将公司正式更名为【泰森标识公司】。凭借着詹姆斯·泰森的远见卓识和高效的推动力，公司的业务与核心产品范围迅速扩大，开始涉及室内标识与电子标牌的制造与安装，并发展成为卡罗莱纳州最受尊敬的定制标牌制造商之一。
埃比·菲利普斯毕业于南卡罗莱纳大学，于1972年加入泰森团队，辛勤工作和决心使菲利普斯在不到5年的时间里就得到回报，他和当地的一位合伙人从泰森那里买下了公司的电气标识部门。到了1987年，菲利普斯买下【泰森标识公司】的所有股份，并将公司更名为【泰森标识系统】。
如今，菲利普斯自豪地带领泰森团队成为标识界的卓越制造商，业务范围遍及整个美国，为室内外标识与数字标牌系统提供优质的服务和产品解决方案。
Myrtle Beach Intl Airport
项目一：默特尔比奇国际机场
The Challenges项目挑战
Challenges were presented early on as this project began to build momentum. As the terminal expansion was taking place, the existing terminal was continuing to be very active and every action was taken with that and safety of both contractors and passengers in mind. The magnitude of the package was very extensive at nearly 500 signs for the new terminal alone and every detail was checked and re-checked as not to cause unnecessary delays at the close of the project. The Main entry sign took a combination of engineering and experienced fabricators to build a structure at our facility in Myrtle Beach, to house the custom formed radius resin panels manufactured in the mid-west, and have everything fit perfectly and illuminate without hindrance. Lastly, a solution had to be developed to safely suspend signs above the ceiling, without interfering with other critical systems. Extra care and coordination was taken in the placement of the cabling sequence above the ceiling that the 30 signs suspended from throughout the terminal.
国际机场标识项目的挑战，早在初始阶段就被明确下来，主要有四个：
1.新航站楼的扩建与标识安装，不能影响现有航站楼的活跃状态，而为此进行的一切措施又必须同时考虑到承包商和乘客的安全；
2.旧航站楼需要翻新的另算，仅新建的就有将近500个标识，任务规模非常巨大，并且需要对每个细节进行反复检查，以免在项目结束的验收环节产生不必要的延误。
3.最主要的入口标识由经验丰富的工程人员和制造商组成团队进行制作，他们在【泰森标识系统】位于默特尔比奇的工厂中制造了一个基础结构，以容纳在美国中西部生产的定制弧形树脂板，并使所有部件完美契合且不影响照明。
4.最后，团队必须开发一种解决方案，解决悬挂在天花板上方的标牌的安全问题，同时还还不会干扰航站楼内的其他关键系统，这就要求在天花板上方的布置过程中要格外小心和协调布线顺序。最终，这30个标牌完美悬挂在整个航站楼的上空。
The Execution项目执行
As you approach the new terminal, a monument at over 8’ tall and over 23’ long, the new Main ID sign for the airport begs for attention. Starting with a tinted and radius formed concrete base that leads up to 2 custom fabricated radius sign cabinets. The face of each cabinet is comprised of LED illuminated, custom formed, Cobalt Blue, wave resin panels with attached individual LED channel letters.
在新的航站楼落成后，人们会看到一座高2.4米，长达7米的纪念碑标识，上面有着该机场的新LOGO，将会引起很多人的注意。这些令人惊叹的元素的基础只是一个经过着色的弧形混凝土基座，上面有两个弧形标识柜，每个柜子的表面均由定制形状的钴蓝色波状树脂面板组成，内部安装LED照明，并附有单独的LED发光字。
Making your way towards the new terminal, free-standing and monolithic terminal access road signs from 5’ to 14’ lead the way, all maintaining matching radius faces and pole covers, and utilizing reflective blue applied vinyl copy.
向新航站楼内部走过去，就会看到一个4米高1.5米宽的整体独立式航站楼路标正在引领一切。路标上所有表面和杆盖也都是与整体相匹配的弧形，并使用反射效果的蓝色乙烯基涂层。
As you enter the Airport’s new facility, you are welcomed by a full interior sign package ranging from 1’ x 5’ custom fabricated wall signs to an array of double sided radius face signs up to 16’ long, suspended by stainless steel aircraft cable, from ceilings topping out at 60’. Each baggage claim carousel is identified by a 2’ x 3’ flag mounted sign extending from stainless steel wrapped column and has an LED illuminated 1” white acrylic push through face with translucent blue applied vinyl. On the concourse, each gate is located with non-illuminated column mounted signs similar to the signs identifying baggage claim along with gate door signs, 2’ x 4.5’, with radius sides and LED illuminated, white acrylic, push through numeral faces.
进入新航站楼的内部，将会受到全套崭新内部标牌的欢迎，这些标识从0.3*1.5米的定制墙面标牌到一系列长达5米的双面半径标牌不等，悬挂的标牌用不锈钢飞机缆线从天花板上垂吊至距离地面18米的高度。每个行李转盘上均安装一个60*90厘米的导视标识，从不锈钢包裹的圆柱延伸而出，表面压入式安装2厘米厚的白色通透亚克力，以透明的蓝色乙烯基进行涂装，内部附带LED照明。登机大厅上，每个登机口都装有非照明用的立柱式标识，尺寸为0.6*1.4米，侧面为弧形，以及与行李转盘的标识类似的弧形侧面，LED照明，白色亚克力等。
Finally, each doorway in the newly constructed airport is accompanied by an ADA compliant plaque. Each plaque consists of a clear acrylic lens with raised letters and braille characters, with electric blue metallic vinyl applied 2nd surface, all attached to a brushed aluminum backer.
最后，新航站楼的每个区域的门口都配有指示标牌，这些标牌都用透明的亚克力镜片组成，上面还带有凸起的字母和盲文字符，第二表面涂有钴蓝色金属乙烯基，所有表面均附着在拉丝铝衬板上。
The Conclusion项目总结
Tyson Sign Company worked for over a year from beginning to end with the owner, architect, and sign consultant to ensure that the local community and visitors from all over the world recognize and remember Myrtle Beach as a top destination.
【泰森标识系统】自始至终与业主、建筑师和标牌顾问一起工作了一年多，以确保当地居民和世界的游客惊叹于默特尔比奇国际机场。
The Market Common
项目二：共享市场
The Challenges项目挑战
The new owners of The Market Common researched and found a design firm that had created beautiful signs for a similar project on the West Coast. Walcottai Design was contracted to design a comprehensive sign package after a site visit with the owners and Tyson Sign Company representatives. The entire team worked diligently with the City of Myrtle Beach officials to gain the necessary approvals for all of the signs needed to effectively identify this fabulous project that was hidden and poorly signed.
【共享市场】的新所有者经过研究，找到【沃尔科特设计公司】，后者曾为西海岸的一个类似项目设计了漂亮的标识，【泰森标识系统】也参与进了项目。三方代表进行实地访问后，签订了设计全套标识系统的合同。整个团队与默特尔比奇市政府官员进行了积极的合作以获取所有标识项目中所必要的批准，以配合这个大巧若拙的项目。
The Execution项目执行
When entering The Market Common from either entrance you are greeted by a 20’ wide x 12’ high stacked logo sculpture that consists of fabricated 18” deep fabricated channel letters and push thru hibiscus flower. From the parks and ball field area, you can see mounted on the parking garage in the distance a set of forward and reverse lit channel letters. While in The Market Common, there are different types of way finding for both pedestrian and vehicular viewing.
不论从哪一个入口进入【共享市场】，都能看到一个宽6米高3.6米的堆叠标识雕塑，组成雕塑的字形标识和顶端的“芙蓉花”厚度达到45厘米。无论身处【共享市场】的公园还是球场区域，都可以看到远处双面发光的停车场标识，同时行人和车辆都有各自能够注意到的导视标识。
For the vehicular viewer there are directional signs that make the driver aware of the many broad offerings that The Market Common has to offer. These directional signs needed to be both attention grabbing for the driver but also fit in the landscape of The Market Common. This was achieved with directional signs that include a hibiscus flower channel letter that extends past the cabinet, push thru letters for the “The Market Common” and panned panels for the information text that are easily removable in the event text changes are needed in the future. Also for the driver, there are unique and playful parking garage signs. Located near the parking garage entrances are modern takes on vertical classic neon signs. These signs include neon, push thru lettering for the hibiscus flower, channel letters and modern metallic paints.
对于车辆里的观看者来说，导视标识让驾驶员能够清楚地知道【共享市场】可以提供的许多商品。但这些导视标识并不只有这样的功能性，它们还非常贴合【共享市场】的风格与环境，主要载体有：蔓延在标识柜上的“芙蓉花”和字形标识，现代金属漆，还有可以轻松更改文本信息的窗格面板。同样吸引驾驶员的，还有独特而有趣的停车场标识，位于停车场入口附近，是现代风格的竖立式经典霓虹灯。
For the pedestrians there are directional signs that are fabricated blade signs with custom scroll work and layered panels and text to create a way finding solution with depth. Also for the pedestrian, there are clearly marked main parking garage signs at pedestrian entrances with halo lit channel letters and push thru hibiscus flowers. Along with creating signage with in the property boundaries of The Market Common, Tyson Sign Company also installed channel letter sets for The Market Common on three of their offsite digital billboards.
针对行人的导视标识是带有定制卷轴特效的悬挂标识，具有分层的面板和文本，这是一种具有深度的解决方案。停车库的行人入口处的上方，同样有发光字和蔓延的“芙蓉花”。
【泰森标识系统】除了在【共享市场】的物业范围内制作一整套标识外，还在其他地方的数字广告牌上为其安装了发光字系统。
The Conclusion项目总结
Tyson Sign Company, The Market Common and Walcottai Design came together to create a unique sign package that added visual excitement and helped solve the problem of wayfinding for the visitors at The Market Common.
【泰森标识系统】、【共享市场】、【沃尔科特设计公司】共同创建了一个独特的标识系统，增强了整个区域的视觉观感，并解决了其中访客、消费者的寻路问题。
