Scanlite are a leading manufacturer of bespoke LED displays. We have been in business for over 40 years, with our head office in Blackpool UK. We serve a global customer base and a growing digital market. Digital displays are more popular and affordable than ever, this is because RGB screens have been introduced. Purchases and leases have now become more attractive as well.
【Scanlite】是领先的定制化LED标牌制造商，公司创立已经超过40年，总部设立在英国布莱克浦，旨在为全球的客户群以及不断增长的数字标牌市场服务。现在，数字标牌由于引入RGB屏幕技术，正在变得比以往的任何时候都更受欢迎，也更加实惠，不论通过购买还是租赁的方式来获得，都变得更具吸引力。
We’re incredibly proud of over 40,000 Scanlite displays working hard for businesses across the UK and beyond. From bespoke projects to single line ticker tapes, we’ve created LED excellence for thousands of well known brands around the world.
【Scanlite】引以为豪的是，他们已经为英国和其他地区的企业创建了超过40000面数字标牌，产品从大型的定制数字标牌项目到单行LED走字标牌，应有尽有；客户里也包括非常多的知名企业。
Scanlite supply a variety of digital display screens, which allow you to tell a story, build a strong brand image and catch the attention of new potential customers. We communicate with our clients all the way through the process, from concept to commissioning. We also offer the most cost-effective solution for your needs.
【Scanlite】不仅提供各种数字标牌，更注重帮助客户讲述品牌故事，树立强大的品牌形象并吸引新的潜在客户的注意力。但这样的业务并不简单，从创造概念，到设备调试，其中包含与客户大量的沟通协调，还得根据需求提供最具成本效益的解决方案。
From ticker displays, to full LED video walls, simple time & temperature and factory displays, to rich content LED scoreboards, and whether you only need to rent an LED Display, or you want your signage to be a permanent fixture, Scanlite can tailor a range of digital signage solutions to meet your needs.
从走字标牌到完整的LED显示墙；从简单的时间、温度和制式标牌，到内容丰富的LED记分板；从临时租用的设备，到永久性固定装置···以上这些【Scanlite】都可以为客户量身定制，提供一系列数字标牌解决方案，满足任何需求。
Make your Reception Area More Welcoming
让接待区“宾至如归”
As you may know, we have recently moved our headquarters to a different area of Blackpool. This has been an exciting time for our team, the new location has meant we have a lot more room to display digital signage full time.
最近，【Scanlite】位于布莱克浦的总部更换了办公地点，整个团队非常激动，因为崭新的空间里意味着有更多的空间可以安装全时显示的数字标牌。
If you have clear space and are wondering that to do with it, digital signage could be the answer. Not only will it fill space but they will give a modern feel that is easily changed depending on the environment it’s installed within.
如果有足够的办公空间而不知道如何使用，不妨尝试一下数字标牌，因为这可能是最优解，数字标牌不仅能填满空旷的场所，还能给人带来一种现代感和科技感，其内容也可以根据所需要的氛围进行轻松更改。
Often people see digital signage as being a long term and permanent decision, if this is something that doesn’t appeal to you – an idea is to hire a screen to sit in your reception area if you’re holding an event.
通常情况下——无论是事实情况还是人们的常规理解，选择安装数字标牌都会是一项长期且接近于永久性的决定，但是总有很多并不适合这种固定装置的企业和场所，那么现在的最新潮流就是，如果仅在举办活动时需要数字标牌，完全可以租用一个屏幕放置在接待区。
Reception areas are the first impression a potential client receives, if it is welcoming and intriguing – a positive experience will be associated with your brand. Your reception area should represent your business, digital signage represents change and gives a modern impression of your company.
接待区是负责欢迎客户的区域，也是吸引潜在客户，并为其创造与品牌相关联的积极的第一印象和良好体验的区域，因此接待区应该能够完全展现出公司的业务能力。而数字标牌的变化性，扩展性和包容性，以及所具有的现代感、科技感，非常适合用于接待区。
Studies suggest that you have around 7 seconds to make a good first impression, whether you’re meeting someone or they’re entering your building. That time is crucial and digital signage makes an impact in a matter of seconds.
研究表明，无论是个人还是某个空间场所，想要给一个人留下印象都只有7秒钟的时间，而如何才能在这几秒钟的时间里，让人产生良好的第一印象，更是难上加难，但数字标牌在至关重要的几秒钟里，就可以对人产生影响。
As I have previously mentioned, digital signage can benefit your reception area in many ways – whether that’s to inform visitors of Covid-19 information, advertise or provide sponsored content. Your digital signage will be catered to you.
之前提到，数字标牌能通过多种方式帮助公司的接待区传达更多的信息，因此无论是做广告还是提供某些赞助内容，数字标牌都将完美迎合用户需求，包括在当前的新冠疫情危机下，也能提醒访客保持对卫生安全的注意和重视。接下来的一个小节，就会专门针对“LED数字标牌对于公司的防疫安全有何帮助”这一问题进行阐述。
Help Your Business Open Safely During Covid-19
为疫情“防微杜渐”
There is evidence that digital signage will play an increased role in the office, particularly in healthcare environments. Digital displays, prior to lockdown, were quickly becoming a staple within modern workplaces. For the last few months, screens have been turned off and employees have worked from home. With dates now announced for shops, car dealerships etc. to re-open, it’s never been more important to consider how to improve your brand.
新冠疫情对企业内部安全的影响不可忽视，尤其是当前已经复工复产，公司重新开放的时候。有证据表明，数字标牌将在办公场所中扮演越来越重要的角色，尤其是在提示人们注意保护健康卫生的场景中更是如此。在疫情的大封锁之前，数字标牌已经迅速成为现代办公场所中的重要组成部分，但在过去的几个月中，由于员工都在家中工作，这些屏幕都一直处于关闭状态。
但复工复产的现在，公司、商店、4S店都已经将它们重新打开，也比以往任何时候都要认真考虑利用数字标牌提高自身品牌。
Throughout lockdown you will have seen important signage pinned onto corridor walls, making sure that good hygiene practice and social distancing is in the forefront of peoples minds. This has proven to work effectively; digital graphics have been shared around social media platforms as well. The presence of these messages reminds and calms fears, making rules very clear.
在整个疫情封锁期间，很多人都会看到播放重要提示的标牌被固定在走廊的墙壁上，以确保良好的卫生习惯和保持社交距离的观念根植于人们的脑海中，而事实也证明这是非常有效的防疫措施之一。另外，各种有趣的标牌、标语的图片也在社交媒体平台上传播共享，它们的出现提醒人们保持警惕，但也一定程度上平息了恐惧，保障了社会秩序。
With measures still in place and Covid-19 lingering around the world – it is vital that we don’t forget the importance of information being distributed in the correct places. Static signage has been a big help during the pandemic, however with rules and recommendations changing frequently – static signage is not a cost-effective solution.
虽然各项防疫措施已经实施，但新冠疫情仍在世界各地徘徊，当前至关重要的是，我们不要忘记将最新的防疫信息分发到最有效的位置。的确，在疫情最严重的时候，静态标牌一直给社会带来了很大的帮助，但是随着最新的防疫规则和建议的不断更改，静态标牌已经不再是一种经济有效的解决方案了。
Digital signage allows you to change your message as frequently as you desire, whether you want to push health and safety or let your customers know about a new option on your menu. Technology has certainly been tested during this crisis, showing that digital signage has no limits.
数字标牌可以让人么你根据需要频繁地更改需要显示的信息，无论是要促进健康和安全，还是让客户知道菜单上的新选项，数字标牌都已经在技术上经过了测试和考验，它是没有一个没有使用限制的好选择。
You may have noticed Scanlite talking about one of our new signage solutions, the Platinum LCD Hand Sanitiser Display. In areas where hygiene is key, and hand washing facilities are not available, our hand sanitiser display is ideal. This display combines a hand sanitising station with a versatile digital signage solution, making the perfect combination of two pieces of essential technology. Offering customers hand sanitiser and other PPE as they enter your business will build customer confidence.
【Scanlite】最新的数字标牌解决方案之一，是定制化的LCD手持式消毒数字标牌，在需要高标准卫生，但又没有洗手设施的区域，这种将消毒洗手台和多功能数字标牌整合在一起的产品，是非常理想的选择。将两项基本的技术完美结合的产品，不仅可以在客户进入公司或者办公场所时为其提供手部消毒和其他个人防护，同时也为客户建立足够的信任感。
What do you need to know about DOOH？
数字户外标牌“面面俱到”
You may have seen the word DOOH around as you’ve been looking for digital signage; this is because it stands for digital out-of-home. DOOH is a way of promoting media in a public space or outside area, you won’t have realised how many of them you walk by daily. Once you learn what DOOH is, you’ll be spotting them everywhere you go.
对数字标牌有所了解的人应该曾经看到过DOOH（数字户外标牌）这个词语，这是数字化户外标牌的专用词，数字户外标牌是在公共空间或常规的室外区域进行媒体宣传的方式之一，人们不会意识到每天曾经过或看到过多少这样的媒体，但一旦了解其含义，就会发现在每一个地方都会有它们的踪影。
Digital signage can often be seen in places like airports, hotels and universities. The reason they are commonly used in these environments is because they are the perfect way to share information, quickly and efficiently.
数字标牌最常出现的地方就是机场、酒店和大学，之所以在这些环境中普遍地使用它，是因为这是快速、有效地共享信息的最理想的方式。
Not only can they provide general information, but they are a fantastic way to advertise as well. I think the best way to make you understand what DOOH is, is by saying the words Times Square. Those huge screens, providing the most eye catching and famous display of digital signage. So why doesn’t your business have one?
数字标牌不仅可以提供一般的通知信息，而且还可以作为一种绝佳的广告宣传方式，想要理解DOOH一词，最好的例子就是“时代广场”，那里被巨大的屏幕充斥，提供了全世界最醒目的数字标牌海洋···那么，为什么仍然有公司连一面数字标牌也没有呢？
Digital advertising hasn’t always been seen as a necessary marketing step, however now we are in the year 2020. Modern technology is becoming a necessity, if you want your business to thrive and stand out. Between 2016 and 2023, global digital out-of-home industry is expected to grow from $3.6 Billion to $8.4 Billion.
虽然时间已经到了2020年，但数字广告并不总是被视为必要的营销步骤，但这项现代技术正在成为一种必要手段，如果希望自己的业务蓬勃发展并脱颖而出，则必须掌握这一手段。
据专业机构预测，从2016年到2023年，全球数字户外标牌产业预计将从36亿美元增长到84亿美元。
In previous years the term DOOH was just, OOH. But as companies become smarter and more data-driven, the world of DOOH seems far more appealing than a standard large poster board.
在过去的几年中，DOOH（数字户外标牌）还只停留在OOH（户外标牌）的阶段，但是随着标识行业内的公司变得更聪明，业务更受数据驱动，他们发现数字化的户外标牌似乎比标准的大型海报看板更具吸引力。
We understand OOH can initially be the ‘cheaper’ option; However, DOOH is massively cost effective. Digital signage is not for one time use and can be transported to different locations as well. Our screens can be made weather proof too; you will not have to worry about the next weather report when placing your screen in a public place.
更具【Scanlite】的了解，户外标牌最初可能只是出于“便宜”的选择；但是数字户外标牌具有很高的成本效益：数字标牌可以循环使用，也可以运输到不同的地方应用。其屏幕也可以制作成防风防雨的，这样当标牌放在公共场所时，使用者再也不用时时盯紧天气预报并为此担心了。
There are many pros to digital signage; it depends on your companies USP as to what you may want to use digital signage for. Multiple ads can be displayed on a screen, which means your advertisement isn’t being used for one purpose. This will save you money in the long run, as you won’t be spending on print or paying for multiple advertisers. Our digital signage is energy efficient as well.
数字标牌有很多优点，具体的应用可以取决于公司自身的营销目的，一个屏幕上显示多个广告，让投放的单一资金可以用于不同的目的，从长远来看，这能为使用者节省金钱，因为无需在多个广告的印刷上付费。与此同时，LED的数字标牌节能性也是非常不错的。
The diversity of digital out-of-home offers brands mass coverage and scale, our screens allow you to target certain audiences going about their everyday lives.
数字户外标牌的多样性为品牌提供了广泛的覆盖范围和超大的规模，并且每一天都能吸引到新的目标受众。
The Shift From Traditional To Digital
传统转型数字“精彩纷呈”
Go beyond listing static showtimes. Play trailers, promote reviews, feature cast profiles and more with the power of LED digital theatre signage.
借助LED数字影院标牌，商家不仅能从静态的放映时间转变成动态显示，更能播放电影预告片，宣传关于电影的正面评论，添加演员表，以及更多其他内容。
Theatres are having to take action and replace their static posters and message boards that are no longer making an impact with consumers and employees with LED digital signage technology. Digital theatre signage is the most dynamic way to move with the times and keep theatre-goers paying to watch the latest shows and movies at their local theatres.
在当下的市场环境中，剧院等场所必须采取行动，替换掉静态海报和留言板，因为这些过时设备对消费者和员工的影响力，远不如LED数字标牌技术大。数字影院标牌以最有活力的方式，让观众被吸引并愿意付费在当地的剧院或是场馆观看最新节目和电影。
With digital signage, theatres can display content in static or video graphic formats to promote the latest films or show adverts, feature reviews and interview quotations, combine visuals with data for pricing or menu boards and introduce way finding facilities for concessions, toilets and seat finding info.
借助数字标牌，剧院可以选择以静态或视频等不同的图形格式显示内容，宣传最新的电影或放映广告，并且支持评论、查看简介、了解价格，将视觉效果和数据结合在一起，集成付费定价或提供菜单板，并为入驻商家、洗手间和座位查找引入寻路信息的功能。
Think about the time customers spend queuing both inside and out, paying for tickets, waiting for snacks… Capitalise on this time by using digital theatre signage to promote everything your venue has to offer whilst you have their attention captured. Digital signage plays a vital role in showing promotions and adverts and putting them in front of the customer. A lot of brands are recognising that traditional media no longer resonates with the majority of their customers, which prompts these brands to invest in new marketing technologies to keep sales on the rise.
试想，客户从外到内排队、购票、等待食品制作···这一长串客户必须要花费的时间，如果利用数字影院标牌来吸引他们多余的注意力，宣传商家自身能提供的一切服务，其营销效果将会非常出色。数字标牌的优势恰恰就是在展示促销和广告并将其展示在消费者面前时起着至关重要的作用。
许多品牌已经认识到传统媒体失去了和大多数客户产生共鸣的优势，必须积极投资新的品牌营销技术才能保持销量的增长。
There is no better time to entice your customers to book a future performance than when they are just leaving another. By introducing interactive digital theatre signage boards, you are offering your customers a quick and easy solution to book a ticket for the next show, helping your foyer staff serve those customers who really need that extra help. Digital signage cuts queues, saves time and boosts sales. What more could you want?
吸引一个客户预订未来订单的最佳时机，就是客户刚刚结束上一段服务时，通过引入交互式数字影院标牌，商家可以为客户提供一种快速简便的解决方案，用于预订下一场演出的票务，这也可以帮助门厅工作人员为切实需要额外帮助的客户提供便捷的服务，由此可以看出，数字标牌也有可以减少排队、节约时间并提高销量的作用，作为一个剧院或演出场所的商家，除了这些还能有什么别的要求呢？
Digital signage gives theatres the opportunity to reflect seasonal occasions with themed video content, graphics, animations and even promotional offers. For example, consider an animation with snow falling and Christmas music sounding for your video wall in your foyer, or an animated egg hunt on your interactive touch screen signage for Easter time. The key is to create bold imagery, eye-catching graphics and high-quality videos on your digital screens. This is such a great marketing tactic to increase engagement and encourage sales.
数字标牌使剧院能通过主题视频、图形、动画、促销优惠等内容来助力一些季节性的活动，比如可以在门厅的视频墙上放映一场降雪的画面或者圣诞节音乐为背景的动画，或者在复活节时用交互式触摸屏标牌播放寻蛋动画游戏。在数字屏幕上创建醒目的图像、动画和高质量视频，是经过验证的，能有效提高参与度和鼓励销售的绝佳营销策略。
Digital theatre signage is an extremely effective medium for internal communications. Keep your screens up to date with industry updates, timetable’s and shifts, administrative information, and even relevant news coverage.
数字影院标牌在内部工作的通信上也是一种极其有效的媒介，通过更新时间表和班次能简化管理信息；实时放送一些新闻报道，也能毫不费力地使屏幕保持最新的内容。
