GETTING THE LIGHTING right for LED signs in different situations, be it an outdoor environment or an indoor setting such as a brightly lit convenience store or a darker, more intimate bar and restaurant, can be problematic. How do you address interior lighting needs when small signs and several TV screens are vying for competition? What happens when the seasons change and lighting is either brighter or more muted? It takes experts who can set an LED sign to the correct various levels of brightness.
在不同的情况下，无论是室外环境还是室内环境，如明亮的便利店或更黑暗、更私密的酒吧和餐厅，都可能会有问题。当小型标识和几个电视屏幕竞争时，您如何满足室内照明需求？当季节变化，光线变亮或变暗时会发生什么？这需要能够将LED标识设置为正确的各种亮度水平的专家。
BRIGHT C-STORES
明亮的C存储
“At our company, we’re seeing an increase in this type of work,” says Michael Benincasa, vice president of retail design and strategy at FH Studio Design Group (Rochester Hills, MI), a division of Federal Heath (Hurst, TX), which fabricates the elements and parts. “Convenience stores are starting to catch up to major retailers that have been adequately lighting their stores for years. Typically, convenience stores just offered ambient lighting and that was it. Now it can be a large chain store to a smaller mom-and-pop facility that are investing in their businesses with better LED sign lighting and seeing a positive return.”
FH Studio design Group（密歇根州罗切斯特山）零售设计和战略副总裁Michael Benincasa表示：“在我们公司，我们看到这类工作在增加。“便利店开始赶上多年来一直为其店铺提供充足照明的主要零售商。通常，便利店只提供环境照明，仅此而已。现在，它可以是一家大型连锁店，也可以是一个较小的夫妻店，这些夫妻店正在投资于具有更好LED标识照明的业务，并看到了积极的回报。”
When sign manufacturers like FH Studio visit clients, they like to hire outside lighting designers who bring along facts and data to prove that sales go up when a store is properly lit. “We’ll do site visits with the lighting designer who will bring their gauge with them so if the customer likes that lighting level, our designer will know exactly what the footcandles are or the temperature of the lights, and that’s important input for us,” Benincasa says.
当FH Studio等招牌制造商拜访客户时，他们喜欢聘请外部照明设计师，他们会带来事实和数据，以证明当商店照明得当时，销售额会上升。“我们将与照明设计师一起进行现场考察，他们将随身携带仪表，因此，如果客户喜欢该照明水平，我们的设计师将确切地知道。
GET WELL LIT: We mean the interior signs, not the customers.
利特：我们指的是室内标识，而不是顾客。
When owners Marah and Farah Karana took over their father’s convenience store and gas station in Commerce Township, MI, the sisters wanted to continue the warm, welcoming environment at the Commerce Market for their customers. As they worked with the FH Studio Design team to elevate the customer experience in the 4,000-sq.-ft. space, lighting became a major discussion for the interior concept design. This included the illuminated CoLite rings in soaring ceilings and soffits and the almost 6-ft.-tall custom-fabricated barrel with illuminated signage above the coolers, which draws customers to the back of the store.
当店主Marah和Farah Karana接管了他们父亲在密歇根州商业镇的便利店和加油站时，姐妹俩想继续商业市场为顾客提供温暖、热情的环境。当他们与FH Studio设计团队合作，提升4000平方英尺空间的客户体验时，照明成为室内概念设计的主要讨论内容。这包括高耸的天花板和沙发上的发光CoLite戒指，以及冷却器上方近6英尺高的定制桶，上面有发光标识，吸引顾客到商店后面。
“We typically assess the lighting by utilizing a qualified lighting designer that we contract,” says Benincasa, who led the team. “Our lighting designer will typically source and place the lighting and any lamp information (spots/floods, etc.) to achieve our desired outcome. Our preferred kelvin range is 4000K to 4500K. In this case, Commerce Market ambient lighting was specified by the architect of record, so we addressed the ‘retail’ lighting needs by layering general, task and accent lighting, specifically as it relates to the retail merchandising.”
该团队的负责人Benincasa说：“我们通常通过聘请我们签约的合格照明设计师来评估照明。我们的照明设计师通常会获取和放置照明和任何灯具信息（斑点/洪水等）以实现我们想要的结果。我们的首选开氏温度范围为4000K至4500K。在这种情况下，商业市场的环境照明是由记录建筑师指定的，因此我们通过分层一般照明、任务照明和重点照明来满足‘零售’照明需求，特别是与零售商品相关的照明。”
OVER A BARREL: Site visits with lighting specialists facilitate finding the right light levels in stores.
酒桶：照明专家的现场考察有助于在商店中找到合适的照明水平。
For this project, which took a couple of months, FH Studio used Intense Lighting for the LED ambient; Principal Sloan for the accent lighting LED and faux neon; and Flynix for the decorative.
对于这个花了几个月时间的项目，FH Studio使用了Intensive Lighting作为LED环境；斯隆校长负责重点照明LED和人造霓虹灯；Flynix用于装饰。
“From a retail standpoint, we like to layer the lighting, specifically creating merchandising stores that pop,” Benincasa says. “This allows us to draw attention to focal features and end caps to further enhance product displays and maximize the visual merchandising impact for the customer.”
Benincasa说：“从零售的角度来看，我们喜欢分层照明，特别是创建流行的商品店。这使我们能够吸引人们对焦点功能和端盖的关注，以进一步增强产品展示，并最大限度地提高对客户的视觉营销影响。”
All of the lighting components for this project were manufactured by Federal Heath at its headquarters in Texas, where its team makes adjustments to a customer’s specific lighting needs, placement, temperature, brightness and hotspots. These tweaks are easily performed in the shop but additional adjustments can be done in the field if necessary.
该项目的所有照明组件都由联邦希思公司在其位于德克萨斯州的总部制造，其团队在那里根据客户的具体照明需求、位置、温度、亮度和热点进行调整。这些调整很容易在车间进行，但如果必要，也可以在现场进行额外的调整。
PURPLE GAZE: Low-lighting conditions present their own unique challenges to interior settings , such as bars.
PURPLE GAZE：低光照条件对酒吧等室内环境提出了独特的挑战。
DARK COCKTAIL BARS
深色鸡尾酒酒吧
Unlike a convenience store, the interior at a bar or restaurant with a lower-light setting can offer its own tricky lighting problems. This past summer, Sips (with a Z), a new cocktail bar owned by Meow Wolf, made its debut at Denver’s Convergence Station, a surreal immersive art installation of interactive rooms, bizarre sculptures and a story arc that was created by Meow Wolf’s team of artists. Greeting guests as they exit the elevator is a brightly lit LED sign constructed by RiNo Sign Works (Lakewood, CO).
与便利店不同，光线设置较低的酒吧或餐厅的内部可能会出现棘手的照明问题。今年夏天，Meow Wolf旗下的一家新鸡尾酒酒吧Sips（带Z）在丹佛的Convergence Station首次亮相，这是一个超现实的沉浸式艺术装置，由互动室、奇异雕塑和Meow Wolf的艺术家团队创作的故事弧线组成。当客人离开电梯时，迎接他们的是一个由RiNo sign Works（Lakewood，CO）建造的明亮的LED标识。
“When we agreed to take on the project, the client requested that we use color-changing LED lights that can be adjusted with a DMX controller,” says Willis Wood Jr., partner at RiNo. “Using a DMX controller certainly helps when the end-product goal is color customization.”
RiNo合伙人Willis Wood Jr.表示：“当我们同意接手该项目时，客户要求我们使用可以通过DMX控制器进行调整的变色LED灯。当最终产品的目标是颜色定制时，使用DMX控制器当然会有所帮助。”
In fact, all signage in Meow Wolf Denver has been thoughtfully crafted so that the LEDs can be adjusted and programmed from one master room via DMX controllers. This allows management to easily control the look and mood of each sign remotely. RiNo’s sign was no different and fit right in with the rest of the family.
事实上，丹佛Meow Wolf的所有标牌都经过精心制作，因此LED可以通过DMX控制器从一个主控室进行调整和编程。这使得管理层可以轻松地远程控制每个标识的外观和情绪。里诺的标识也没什么不同，很适合家里其他人。
One consideration the design team had to keep in mind was that the cabinet was double-sided. The team had to ensure enough diodes would be used in the right areas to avoid hotspots and illuminate both faces properly.
设计团队必须牢记的一个考虑因素是橱柜是双面的。该团队必须确保在正确的区域使用足够的二极管，以避开热点并正确照明两面。
VIEW FINDER: The lighting from this sign was tested from every angle.
取景器：这个标识的照明从各个角度进行了测试。
“The client already had an established brand they wanted us to use for the DMX controller and the LEDs,” Wood recalls. “It had to match the existing system in order for everything to work properly and seamlessly.”
Wood回忆道：“客户已经有了一个既定的品牌，他们希望我们将其用于DMX控制器和LED。它必须与现有系统相匹配，才能使一切正常无缝地工作。”
RiNo used DMXking LeDMX and Trico 2 RGBW LEDs for the Sips (with a Z) project.
RiNo在Sips（带Z）项目中使用了DMXking LeDMX和Trico 2 RGBW LED。
Due to the unique nature of the Sips (with a Z) sign, the original lighting design was a helpful starting guide but as it was fabricated, certain modifications were made to layout/placement and quantity/density of the original design. The light design on paper cannot always anticipate every fabrication detail that may affect the lighting. The lighting design and testing process continued through RiNo’s fabrication stage where their team ensured that modules would have a clear path through the sign and that it would illuminate evenly without obstructions.
由于Sips（带Z）标识的独特性质，原始照明设计是一个有用的入门指南，但在制作过程中，对原始设计的布局/位置和数量/密度进行了某些修改。纸面上的灯光设计不可能总是预测到可能影响灯光的每个制造细节。照明设计和测试过程一直持续到RiNo的制造阶段，他们的团队确保模块有一条穿过标识的清晰路径，并且照明均匀，没有障碍物。
Before installation, RiNo’s team tested the client’s lighting in the shop and determined its success by checking if the sign displayed bright and even illumination (no hotspots/shadows) from all angles, at a variety of distances and under the ambient lighting conditions in which it may be viewed. For the Sips (with a Z) sign, RiNo’s team staged the test to mimic the height and angle it would be installed at and tested it with all lights on, all lights off and a dimmed halfway point between the two extremes. This sign was tested with all possible viewing experiences in mind.
在安装之前，RiNo的团队测试了客户在商店的照明，并通过检查标识是否从各个角度、各种距离以及在可以观看的环境照明条件下显示出明亮均匀的照明（没有热点/阴影）来确定其成功。对于Sips（带Z）标识，RiNo的团队进行了测试，以模拟其安装的高度和角度，并在所有灯打开、所有灯关闭以及两个极端之间的中间点变暗的情况下进行了测试。这个标识的测试考虑到了所有可能的观看体验。
During installation, RiNo’s team had to ensure the signs were hung at a specific height, so the sculptures under the sign fit perfectly into the space.
在安装过程中，里诺的团队必须确保标识悬挂在特定的高度，这样标识下的雕塑才能完美地融入空间。
Since it opened, Sips (with a Z) has received five-star reviews, not only for its cocktails, but its imaginative décor and LED signage.
自开业以来，Sips（带Z）不仅因其鸡尾酒，还因其富有想象力的装饰和LED标牌而获得五星级评价。
