THERE’S NO FEELING quite like driving by a sign you designed or installed (or both), except, of course, when that sign drives by you. Not only is a vehicle wrap an advertisement for the company that owns the vehicle(s), but it acts as a driving hype machine for the signmaker and installer, too — provided it was done well.
开车经过你设计或安装的标识（或两者兼而有之）没有什么感觉，当然，除非那个标识从你身边驶过。汽车包装不仅是拥有汽车的公司的广告，而且只要做得好，它也可以作为标识制造商和安装商的宣传机器。
“Dollar for dollar, I believe that fleet wraps have one of the largest returns on investment when it comes to advertising,” Bismarck Sign Co. (Bismark, ND) co-founder Alexandra Lund says. “It is very rewarding when clients come back and tell you how well it is working. I also love the transformation of seeing a fleet go from white and unrecognized to a vibrant advertising machine.”
俾斯麦标识公司（俾斯麦，ND）联合创始人Alexandra Lund表示：“我相信，在广告方面，车队包装的投资回报率最高。当客户回来告诉你它的效果有多好时，这是非常值得的。我也喜欢看到车队从白人和未被认可的人变成充满活力的广告机的转变。”
From wraps for plumbing vehicles to environmental cleanup fleets, the following five shops definitely see the fruits of their labor.
从管道车辆的包装到环境清理车队，以下五家商店肯定看到了他们的劳动成果。
Major Clean Up
大扫除
Baranko Environmental (Dickinson, ND) works with some pretty big clients on some big environmental cleanups like oil spills, remediation and more. Heavy-duty cleaning calls need a fleet with an eye-catching and consistent look throughout. Bismarck Sign Co. (Bismarck, ND) was up to the task, implementing both wraps and substrate signage. As Bismarck co-founder Alexandra Lund explains, they wrapped the main part of the truck bodies with 3M IJ180 and 3M Envision Gloss Overlaminate 8048G to resemble a paint job, then produced panels for the sides of the pump tank, as it was made of a material to which vinyl could not adhere.
Baranko Environmental（Dickinson，ND）与一些相当大的客户合作进行一些大型环境清理，如漏油、修复等。重型清洁呼叫需要一支整体外观醒目、始终如一的车队。俾斯麦标识公司（俾斯麦，ND）完成了这项任务，实施了包装和基底标识。正如俾斯麦联合创始人Alexandra Lund所解释的那样，他们用3M IJ180和3M Envision Gloss Overlaminate 8048G包裹卡车车身的主要部分，以类似于油漆作业，然后为泵箱的侧面生产面板，因为它是由乙烯基无法粘附的材料制成的。
Driving Sales
推动销售
“It’s a delightful feeling to come across the vehicles we’ve wrapped still cruising the roads, looking as good as ever, [even] years later,” Michael Snow, owner of Innovative Sign Systems (Vista, CA) says. But first they need to be created, like the wraps he designed and installed for Excel Services’ (Escondido, CA) fleet. Using 3M’s IJ180Cv3 removable cast vinyl printed on a Roland TrueVis VG2-640 and allowing the solvents time to evaporate before incorporating a 3M Scotchcal Matte Overlaminate 8520 will allow the bright blend of colors to really shine for years to come.
创新标识系统（加利福尼亚州Vista）的所有者迈克尔·斯诺（Michael Snow）表示：“看到我们包好的车辆仍在路上行驶，（甚至）几年后看起来一如既往，这是一种令人愉快的感觉。”。但首先需要创建它们，就像他为Excel Services（Escondido，CA）车队设计和安装的包装一样。使用3M公司的IJ180Cv3可拆卸铸造乙烯基印刷在Roland TrueVis VG2-640上，并在加入3M Scotchcal Matte Overlaminate 8520之前让溶剂蒸发一段时间，这将使明亮的颜色混合在未来几年真正发光。
Fast, Foolproof Branding
快速、无忧的品牌
When franchise vehicles in Sanford, FL, need branding, they call Media 1/Wrap This. No stranger to wrapping large fleets of service company vehicles, Vice President Rick Ream says they complete about 40-50 vehicles a month due to their ability to build on their production and find more efficient procedures, thus making the same job more profitable for the shop and more affordable for their clients. This particular wrap for Swift Brothers was created using an HP Latex 800 Series printer on 3M IJ180Cv3 vinyl wrap film with 3M 8518 gloss overlaminate, applied by 3M certified installers.
当佛罗里达州桑福德的特许经营车辆需要品牌时，他们称之为Media 1/Wrap This。副总裁Rick Ream对包装大型服务公司车队并不陌生，他说，他们每月完成约40-50辆汽车，因为他们有能力在生产的基础上再接再厉，找到更高效的程序，从而使同样的工作对商店来说更有利可图，对客户来说也更实惠。Swift Brothers的这种特殊包装是使用HP Latex 800系列打印机在3M IJ180Cv3乙烯基包装膜上制作的，该膜具有3M 8518光泽表层，由3M认证的安装人员使用。
A Truck with Pull
有拉力的卡车
Image360 San Antonio West (San Antonio) and Banis Towing (Leon Valley, TX) have been working together for years, Image360 owner Scott Milgrom says. So when Banis owner Jason Banis asked Milgrom for a unique, eye-catching design that was different from anything they had done in the past, the shop gladly took on the project. The tow truck wrap was designed, printed and installed in-house. Milgrom says Image360 strives to use eco-friendly processes as much as possible, for this project employing a 3M IJ180Cv3 vinyl and 3M 8518 overlaminate printed on an HP L360 Latex printer.
Image360的所有者Scott Milgrom说，Image360圣安东尼奥西部（圣安东尼奥）和Banis Towing（德克萨斯州莱昂谷）已经合作多年。因此，当Banis的老板Jason Banis向Milgrom提出一个独特、引人注目的设计，与他们过去所做的任何事情都不同时，这家商店欣然接受了这个项目。拖车包装是在内部设计、印刷和安装的。Milgrom表示，Image360努力尽可能使用环保工艺，在该项目中，使用了在HP L360乳胶打印机上打印的3M IJ180Cv3乙烯基和3M 8518覆盖层。
Something in the Air
空气中的某些东西
Port City Signs & Graphics (Wilmington, NC) has been wrapping Salt Air’s (Wilmington, NC) vans for the past six years. Every time a new fleet is purchased or an old wrap is bubbling and failing, Port City Signs has been there to make their fleet’s branding look consistent, new and fresh, according to President & CEO Sabrina Davis. For the wraps’ design, Salt Air suggested the bright, bold greens and blues which made the trucks easily recognizable, achieving the look with 3M IJ280 vinyl and 8428 overlaminate and using Epson SureColor S80600 printers, a Royal Sovereign laminator and G-Force application tools. “There’s nothing like seeing the pride in a business owner’s face when they see the finished product on their first wrap,” Davis says.
在过去的六年里，港口城市标识和图形（北卡罗来纳州威尔明顿）一直在包装Salt Air（北卡罗莱纳州威尔明ton）的面包车。总裁兼首席执行官萨布丽娜·戴维斯表示，每次购买新车队或旧包装冒泡失效时，港口城市标识都会在那里让车队的品牌看起来始终如一、新颖而新鲜。对于包装的设计，Salt Air建议采用明亮、大胆的绿色和蓝色，使卡车易于识别，使用3M IJ280乙烯基和8428上层压膜，并使用Epson SureColor S80600打印机、皇家主权层压机和G-Force应用工具，实现了这一外观。Davis说：“当企业主在第一次包装上看到成品时，没有什么比看到他们脸上的骄傲更令人骄傲的了。”
