For a recent project at Clarion University, Sekula Signs had to add a marquee theatre sign after the canopy was already installed.
在最近的克莱瑞恩大学的项目中，Sekula标识公司不得不在电影院现有遮阳篷的基础上创建一个华盖标识。
What is a Building Impression? Ask Sekula Signs. They recently installed one at Clarion University in Clarion, Pennsylvania. Art and architecture come together in this signature piece of branding that incorporates the functions of a theatre marquee sign, a canopy and a facade enhancement that adorns the entrance of the University's new student housing complex.
Sekula标识公司曾经提问：“什么是建筑印象？”他们最近在宾夕法尼亚州的克莱瑞恩大学里安装了一个华盖，它是由艺术和建筑集结于一体，组成的一个标识华盖。这个华盖和一个竖直的立面标识大大增加了新学生公寓入口的美感。
To pull this off under a stringent deadline, Sekula Signs had to work with a team of collaborators that included WTW Architects, Taylor Structural Engineers, Inc., and Mistick Construction (all out of Pittsburgh). Everyone had an important role to play in making the project go smoothly. When I say tight deadline, I'm talking only weeks to produce and install from the word go once the concepts and designs were approved. We industry people know how much work goes into the front end of a project like this even before fabrication can begin: meetings, surveys, details.
由于工程严格的截止日期，Sekula标识公司不得不与其他人建立临时的合作关系。如WTW建筑师、Taylor建筑工程有限公司和Mistick建筑公司（他们都不在匹兹堡）。为了让工程进展顺利，每个人在这里都充当重要角色。我所说的时间紧迫，是指从设计、生产到安装只有几周的时间。我们行业中的人都知道，在开始安装之前会有很多事情要做，会议、调查、征求客户意见等。
By the time Sekula Signs entered the picture, the look of the sign and canopy was already determined by the architect and university. The part of figuring out how to actually fabricate the job was going to be up to Sekula Signs. The process would include meetings to discuss details, conducting site audits, finalizing design and engineering components and estimating and securing approvals. All of these were part of the process before production could start.
Sekula公司提供的效果图中，竖直标识的结构图和华盖的外观设计都是经过建筑师和克莱瑞恩大学确定过的。关于具体的安装操纵步骤是由Sekula公司确定的，这一过程又包括商讨细节的会议，现场审核，设计定稿，工程结构分析、审核等。所有的这些步骤都要在着手安装之前完成。
With this project, that front-end process included several detailed revisions. Once those were approved, Sekula Signs was held to a tight deadline based on a pre-scheduled Grand Opening event. Sekula, the building contractor, and the university had confidence in pulling it off. That in itself speaks volumes when it comes to building impressions. The ability to jump in and conduct a project of this magnitude in such a short timeline takes years to develop. It requires experience and a willingness to go outside of the box to build a custom branding portfolio.
在这个工程上，前一阶段的工作需要很多反复的修改工作，这些工作一旦完成，Sekula公司便着手紧张的工作了，他们必须在学生公寓综合楼竣工时完成华盖和标识的安装。在这么短的时间内实施和管理一个这种级别的项目是一种挑战，Sekula标识公司的实力还有待提高。它需要足够的经验和创意才能跳出传统标识的制作桎梏，完成这个品牌组合的创建工程。
Sekula Signs chose Watchfire for the full color LED electronic message centers using the 16mm models with a dedicated direct fiber optic line for programming displays and messages.
Sekula标识公司选择Watchfire公司的全彩LED电子信息中心，16mm的模组与光纤专用线用来编辑和显示信息。
Sekula Sign Corporation is owned and operated today by Paul Sekula. The company was started by his parents, Stanley and Yolanda Sekula, 62 ago. At the time of inception, their work mostly consisted of producing show cards, banners and some truck and window lettering. Even from those modest beginnings, high standards of quality and reliability were always part of the company.
Sekula标识公司目前的法人代表和管理者是Paul Sekula，Sekula标识公司是由他父母在62年前创立的。在公司的起步阶段，Sekula公司的主要业务就是生产招贴广告，横幅、车贴和玻璃贴纸广告。虽然公司起步艰难，但是在产品质量和稳定性方面的高要求一直是公司非常重视的。
Since then, everything from billboards to neon to custom architecturally fabricated signs and structures have gone through their shop. Projects over the years include canopies, awnings, pre-fabricated metal store fronts and signs. With state of art equipment and a talented staff of 22 people, Sekula Signs has gained the reputation of being the place to go for specialized branding solutions.
从那时起，Sekula公司逐渐开展广告标牌、霓虹灯标识、建筑导视等项目。华盖、遮阳篷、零售店的标识以及正面的金属装饰。随着工艺制作、设备的更新以及22个娴熟的技工的努力，Sekula公司在行业内逐渐树立了专业标牌解决方案的良好信誉。
Materials included the use of perforated aluminum and a lot of computerized brake-formed custom panels with routed out components that were then seam welded and assembled together to create the shapes.
我们用到的材料包括多孔铝，很多电脑控制的制动面板，把他们焊接在一起主要用来组成标识的形状。
"Some of our customers have been with us for over 40 years," Paul Sekula says. “We are fortunate to have been able to be part of their growth over those many years.” One of those customers is Clarion University. As the university has undergone many upgrades, changes, enhancements, growth and expansion, so has its need for signage and custom building treatments.
Paul Sekula说：“我们的部分客户已经陪伴我们走过了40多个年头。我们也很幸运地陪伴这些公司一起发展。”克莱瑞恩大学就是这些客户中的一位，随着克莱瑞恩大学经历了变革、发展、加强、增长和扩大等一系列变化之后，它在综合实力排名不断上升。所以，它需要新的LOGO和订制的建筑标识解决方案。
Indeed, the entire campus has gone through major renovations. One of these projects was the decision by the university to build two new student housing facilities, titled “The Suites on Main,” to replace the former Wilkinson and Nair buildings. The Suites on Main - South will be open in January 2016, featuring a campus bookstore and other various retail stores. Suites on Main - North opened August 2015, featuring a new, state of the art theater.
事实上，克莱瑞恩大学的校园绝大部分都已经翻新了，其中包括一个新建两栋学生公寓的工程，标题为“The Suites on Main”（主体公寓），取代了以前的威尔金森和耐尔公寓。主体公寓的南部宿舍将于2016年1月开放，周围有书店以及各种零售商店。而北边的宿舍已于2015年8月开放了，其最大的特色是周围有一个设施先进的电影院。
This led to the discussions about how the exterior of the entrance and facade should look. It was then decided that the building and theatre would make an excellent location for branding and messaging with a marquee-style sign incorporated into the original canopy design. This way they would be able to create and display messages for upcoming events on campus as well as advertise movies playing in the theatre.
这一建筑的入口和正面应当如何装饰众说纷纭。就在这时，校方最终决定在公寓的入口处建立一个有华盖的标识，以便于向整个校园发布关于电影院的最新讯息。不仅如此，学生公寓入口的地理位置优越，华盖还可以用来创建和发布校园内即将到来的事件，为电影院即将放映的电影做宣传。
All fasteners used for the installation were stainless steel. Grip-Gard two-part urethane paint was used for the metallic surface finishes.
我们所用的所有的紧固件都是不锈钢的，我们的聚氨酯漆有三分之二是用来粉饰标识的金属外壳。
One of the challenges for Sekula Signs was the fact that the decision to add a marquee theatre sign came after the canopy was already installed. The sign would have to be designed and engineered to integrate into and wrap around the canopy, appear seamless and complimentary to the soffit, and look clean and nice from the sides, top and back. Once installed, the sign would be visible from all angles including from the interior of the building when viewing out through the windows. They also had to be mindful and take into consideration the roofing system of the canopy and its drainage connection.
对Sekula标识公司来说，这个项目中最大的挑战是在现有的遮阳板下面安装一个带有电子显示屏的华盖。因此，标识不得不安装在华盖的外围，从下面看衔接得无缝隙，从上部、四周和下边看起来清晰又漂亮。一旦安装完成，这个标识在任何角度都能被看见，甚至从公寓的窗口都能被看到。他们还要考虑到华盖的屋面系统和排流问题。
"I have to acknowledge how helpful, cooperative and supportive the people were that were involved with this project," Paul points out. "In particular were construction manager Mike Peters and superintendent Ben Brown of Mistick Construction. They and their team understood the strict timeline involved and the complexity of the sign, and thus were very instrumental in assisting us with the project.”
Paul说：“我不得不承认，项目中涉及的人都很友善、有团队意识，还很支持我们的工作。尤其是项目经理Mike Peters和从Mistick建筑公司聘来的监工Ben Brown。他和他的团队都很清楚时间紧迫，标识又复杂难做。所以，他们在施工过程中很认真地协助我们工作。”
Materials included the use of perforated aluminum and a lot of computerized brake-formed custom panels with routed out components that were then seam welded and assembled together to create the shapes. All fasteners used for the installation were stainless steel. Grip-Gard two-part urethane paint was used for the metallic surface finishes. Custom colors matched the university colors as well as the colors of architectural elements that the sign was being installed adjacent to.
我们用到的材料包括多孔铝，很多电脑控制的制动面板，把他们焊接在一起主要用来组成标识的形状，我们所用的所有的紧固件都是不锈钢的。我们的聚氨酯漆有三分之二是用来粉饰标识的金属外壳，我们可以自定义油漆的颜色，让标识与学校的主体颜色以及建筑的颜色协调一致。
Custom colors matched the university colors as well as the colors of architectural elements that the sign was being installed adjacent to.5
我们可以自定义油漆的颜色，让标识与学校的主体颜色以及建筑的颜色协调一致。
Sekula Signs chose Watchfire for the full color LED electronic message centers using the 16mm models with a dedicated direct fiber optic line for programming displays and messages. Installation began early in the morning on Labor Day. (There would be time enough for holiday burgers later!) To protect the ground and sidewalks from the wheels and weight of the installation equipment, plywood panels were put down on the concrete areas and tarps were spread under the crane truck to provide further protection.
Sekula标识公司选择Watchfire公司的全彩LED电子信息中心，16mm的模组与光纤专用线用来编辑和显示信息。我们的安装工作在劳动节的一大早就开始了（以后有的是时间度假），为了避免施工车辆和起重器对地面和人行道的破坏，我们在地面上铺上一层胶合板。
Melanie Kozak has been with Sekula Signs since 2008, and was project manager for this particular project. She coordinated the sales effort and managed approvals required by the various parties involved in the project, from the architect and engineer to the university's IT department. "Seeing a product go from paper concepts to fruition is an exciting process," Melanie says. "This one, for Clarion University, is one I'm extremely proud of. We’re so pleased to be part of the university’s impressive expansion.”
Melanie Kozak从2008年就与Sekula标识公司一起工作，而且在这个特殊的项目中担任项目经理。她的主要工作是协调和审批工程中的各个方面，从建筑师到工程师再到克莱瑞恩大学的IT部门。Melanie说：“看到一个纸上的设想变成现实中的实物，这个过程真的是令人激动。这一个为克莱瑞恩大学所做的建筑标识是我最引以为豪的。我们很高兴为克莱瑞恩大学的形象提升出一份力。”
She ought to be. The university is as well. When the project was completed, the CEO of the Clarion University Foundation, Micheal R. Keefer, FACHE, sent a nice note to Sekula Signs: You continue to be our “go-to” resource and I wanted you to know that we appreciate that! The theatre marquee looks great…and on time. We appreciate your company and workmanship as well.
她理应如此，克莱瑞恩大学也是。在这个项目完成之时，克莱瑞恩大学基金会的执行董事Micheal R. Keefer给Sekula标识公司很高的评价：以后，你们就是我们的首选资源了，我们很感激你们所做的一切。电影院的华盖很漂亮而且还及时完工。我们非常感谢贵公司及其全体员工所做的一切。
Sekula Signs provided more than just a sign and a canopy for Clarion University. They produced a Building Impression.
Sekula标识公司为克莱瑞恩大学所做的标识和华盖远不止这一个，他们为克莱瑞恩大学创建的是一个建筑印象。
