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当前位置:首页 > 杂志 > 2017年10月杂志——可打印磁性材料的视觉呈现



Printed magnets and magnetic signage have long been a great specialty business for sign shops, offering additional revenue streams and repeat business from customers. Over the past few years, magnetic media has also become much easier to work with. In the past, output providers had to print to adhesive-backed vinyl and then mount the print to the magnetic media.


But printing onto magnetic materials has evolved tremendously since then, and today working with them has become a bit more practical. It’s now possible for shops to take advantage of printing directly onto magnetic materials using eco-solvent, UV and Latex inks as well as offering cost-effective ways to make easily interchangeable signs for vehicles, retail and in-store displays, and wide-format signage.


Magnetic/Receptive Trends


Jim Miller, technical sales, Adams Magnetic Products, Elmhurst, Illinois, points out that the day-to-day effectiveness of magnet media and magnet-receptive media presents excellent options for sign shops. “There are a number of benefits for magnetic-receptive medias and the popularity for signage and graphics applications. They offer much easier installation with no professional installers required. Magnetic media is also more portable. Gone are the days of fighting to ship and deliver ‘hard surfaced’ P.O.P. displays. Now it can be done in more cost-efficient freight and more manageable formats, rolled in tubes when using magnet/receptive ‘flexible’ media.”


Miller says another benefit is layered add-on messaging options for either seasonal customers or applications where a “subliminal message” is needed. “For example, simply layer a '30% Discount' message on top of existing graphics, or layer key messages about a product. Lastly, graphic cost is another benefit. Today the sky is the limit for print technology and its flexibility; whether it is for use with UV, Latex, solvent, offset or flexo print technologies, a magnetic-receptive/magnet media is available,” he explains.



 Systems Approach


“Vehicle signs, calendars and sports schedules will always be at the top of the trends list for printing on magnetic sheeting every year,” comments Mike Gertz, marketing manager, Master Magnetics, Castle Rock, Colorado. “Magnetic graphics systems have seen a noticeable increase in demand in recent years. The combination of printable magnetic and magnetic-receptive sheeting has become popular because the system is versatile, cost effective and easy to use. The system provides vibrant, attention-getting color and works for small applications such as restaurant menus, P.O.P. displays, and store aisle directories, as well as large full-wall murals. One main reason for the increasing use of magnetic graphic systems is the ability to easily change out variable information or graphic elements without changing the entire graphic,” he adds.

科罗拉多州洛克城堡的磁性研究专家及市场经理Mike Gertz补充到:“车辆标识、日历和运动日程一直是每年磁性印刷趋势排居首位。磁性材料图形系统近年来的需求大幅增长,可印刷磁性和磁性片材的组合已经开始变得流行起来,不仅因为这个组合是万能的,而且还能够节省成本和易于使用。该组合能够提供充满活力和引人注目的颜色,适合用于餐厅菜单、P.O.P.展示、以及大型壁画展示等等。增加使用磁性材料图形组合的一个主要原因是磁性材料能够简单地变换多种信息或图形元素,而不改变整体的图形。”

Big Push for Retail Applications


Jim Cirigliano, marketing manager at Magnum Magnetics in Marietta, Ohio, says there’s a big push right now to use magnet and magnet-receptive media in retail signage such as menu boards, in-store wall graphics and P.O.P. displays. “These systems allow retailers to easily change out their graphics for different day parts or seasonal offerings.”

俄亥俄州玛丽埃塔Magnum Magnetics的市场营销经理Jim Cirigliano表示:“现在在零售市场标牌上使用磁性材料和磁性材料接收媒介有很大的市场,比如将磁性材料应用于菜单板、店内壁纸和P.O.P.显示屏。这种组合使零售商能够轻松地改变他们的图形信息,以适应不同的单日或季节性产品。”

Cirigliano explains that these systems comprise two parts: magnetic-receptive media and printable magnet sheeting. “Printable magnetic sheeting is the magnetic media many printers are already familiar with, and consists of a rubber-based thin magnet with a printable surface layer that can be fed through a printer. Magnetic-receptive media looks similar, but is designed to mimic the properties of steel that make magnets stick to it. In other words, magnetic-receptive media won’t stick to metal—instead, other magnets stick to it.”


Cirigliano says as these systems are being used for larger and more prominent displays in retail settings, the wider-format media has become more popular because it allows for large graphics to be printed on fewer individual pieces, thus creating fewer seams when installed. “In addition, retailers are counting on their in-store graphics to be eye-catching and of flawless quality,” he says, “meaning printers are expecting high image quality and consistency of the magnetic media from batch to batch.”


Vehicle Graphics Driving Business



Melissa Cannon, sales and customer service representative at Ads On Magnets, Castle Rock, Colorado, a division of Master Magnetics, reports that the biggest trends in the magnetic signage market that she is seeing is for vehicle magnets, food and beverage, and industrial labels. “Our largest demand is for vehicle magnets. End-users put logo and contact information for their company, and they prefer the versatility of magnets rather than stickers.”


Cannon reports they have fulfilled several orders recently for breweries and restaurants that use magnetic signage to label taps and dispenser handles. “These clients use the magnets interchangeably so they are able to easily remove and replace the magnets in a sterile environment. The durability of the magnets also rivals that of ordinary stickers or labels. Magnetic signage is superior to stickers in the food and beverage industry because they are more resilient to various conditions such as fluctuating temperatures,” she points out.


A Welcome Addition to the P.O.P. World


“From the onset of the magnetic-receptive print films the choices of using magnetics to solve needs in the P.O.P. world has been a welcome addition,” says Joe Deetz, president/CEO, Visual Magnetics, Mendon, Massachusetts. Visual Magnetics is a materials innovation company that has been transforming walls and surfaces since Deetz invented "magnetic paint" in 1992.In 2007, the company introduced MagnaMedia, the world’s first magnetic-receptive print media. MagnaMedia is a component of the award winning Visual Magnetics Graphic System, which is used by over 300 retailers as a cost-effective solution for in-store graphics.