Colorful graphics were needed to help an auto dealer “turn a place that had the life sucked out of it into something fun.”That was the reaction General Manager Jerame Jones had when he took over the Leith Volkswagen dealership in Raleigh, North Carolina. He found the interior and exterior of the building to be very sterile with its plain white walls. Jones also noticed that employees were just going through the motions, resulting in stagnant sales. “[The place] had no energy, no culture, [and] no vibe,” he says.
“我们需要丰富多彩的玻璃贴膜来把这个充满平淡无味的办公室变成一个有趣的地方。”这是总经理杰拉梅·琼斯（Jerame Jones）在接管北卡罗来纳州罗利利斯大众4S店时的反应。他发现这幢建筑的内外墙壁都是纯白的，这让他感觉非常单一。琼斯还注意到，员工只是走走过场，导致销售业绩停滞。杰拉梅·琼斯说：“那个地方没有活力，没有文化气息，也没有工作氛围。”
Jones had been very successful with rebranding at other Leith Automotive dealerships he had managed, and he quickly knew this location needed a fun, colorful visual rebranding.
琼斯在他管理的其他汽车4S店的品牌重塑方面非常成功，他很快就知道这个地方需要一个有趣的、丰富多彩的视觉环境重塑。
For this Volkswagen makeover, Jones turned to local SpeedPro Imaging of Apex, NC Owner Mark Simmons for ideas. His studio began a working relationship on multiple projects with Leith Automotive about a month after Simmons opened his doors eighteen months ago.
为了这次4S店的装修，琼斯询问了当地SpeedPro成像公司的马克·西蒙斯（Mark Simmons）的想法。18个月前在西蒙斯开业一个月时，他的工作室就已经开始与利斯汽车公司(Leith Automotive)多个项目展开合作。
Harkening back to the beach culture image Volkswagen had cultivated in advertising during the 1960s and 1970s, Jones wanted to recapture that magic and use a Polynesian island vibe to enhance the dealership both outside and inside.
回到大众汽车在20世纪60年代和70年代在广告中塑造的海滩文化形象，琼斯想要重拾那种魔力，并利用波利尼西亚岛的主题融入内部和外部的环境改造。
Larger-than-life, floor-to-ceiling colorful hibiscus flowers, Tikis, and surf boards, wrap the building’s exterior windows creating a fun, unique atmosphere that fits right in with the VW brand and attracts drivers’ attention. Meanwhile a large beach scene wall mural continues the theme inside and brightens the mood of both employees and customers.
落地式超大窗户，彩色芙蓉花，冲浪板，巨大的乙烯基图形包裹着建筑的外部窗户，营造出一种有趣，独特的氛围，这个主题既非常符合大众品牌又吸引了许多顾客的注意力。同时，大型海滩场景墙壁壁画主题一直延伸到室内，在一定程度上也让员工和顾客的心情变得轻松舒畅。
Tiki statue window graphics also help reduce sun glare inside.
复活节岛雕像的窗户图形也有助于减少室内的阳光眩光。
This project is an example of one of the hottest trends today in commercial interiors— Experiential Graphic Design (EGD), which connects people to a place or brand by creating memorable experiences through graphic design applications; in turn, it improves the consumer experience and boosts employee morale.
该项目是当今商业室内体验式平面设计(EGD)最热门的趋势之一，通过平面设计应用创造难忘的体验，将人们与一个地方或品牌联系起来：另一方面，它改善了消费者体验，提高了员工士气。
Businesses are now turning to printing companies to help visually enhance their environment with EGD solutions.
现在很多企业向印刷公司寻求帮助，希望他们能为企业里的视觉环境提出适当的解决方案。
Simmons had worked as a long-term retail executive yet yearned to get involved in the sign industry. He feels his background provided a perfect fit for operating his SpeedPro Imaging studio and satisfying the needs of his clients. “I had experience in both operations and sales and have always had an eye for detail,” he says.
西蒙斯曾长期担任零售业高管，但他一直渴望涉足标识行业。他认为自己的背景非常适合经营SpeedPro影像工作室，有信心满足客户的需求。他说:“我在运营和销售方面都有经验，对细节把握总是很有方法。”
Simmons says that his shop is able to take clients’ ideas and, in a relatively short period of time, convert them into a great solution. He is able to do so with three employees in defined roles for production, design, and inside sales. “However, being a smaller operation, everyone wears a lot of hats and jumps in and helps out whenever they can,” he says, noting that he manages outside sales relationships and keeps an eye on overall operations.
西蒙斯表示他的商店能够在相对较短的时间内吸收客户的想法，并将其转化为一个伟大的解决方案。他能够与三个为生产、设计和内部销售定义角色的员工一起完成这项工作。然而，作为一家规模较小的企业，每个人都身兼数职，并在任何可能的时候伸出援手。他管理着外部销售关系，并密切关注着整体运营。
The project for this particular Leith Volkswagen dealership in Raleigh was the most extensive inside-outside job that his shop had ever done.
这家位于罗利的利斯大众经销店的项目是他的店所做过的面积最大的乙烯基玻璃贴膜工作。
Simmons sat down with Jones and explained to him how his studio’s printing technology could bring the building to life.
西蒙斯和琼斯坐下来，向他解释了他工作室的印刷技术是如何使这座建筑栩栩如生的。
A majority of the front of the building is glass windows. The upper portion of the glass panels feature strategically placed large format cut-vinyl hibiscus flowers, while the lower portion hosts a full see-through perforated wrap adorned with Tikis and Hawaiian flowers.
建筑物的大部分正面是玻璃窗，玻璃面板的上部巧妙地放置了大型切割乙烯基芙蓉花，而下部则是一个完全透明的穿孔玻璃贴膜，装饰着复活节岛雕像和夏威夷花。
Hibiscus flower graphics adorn the top half of the front facade.
芙蓉花图案装饰在正面窗户的上半部分。
The reason for this two-part glass solution is actually two-fold. “The sales associates work at an open desk area inside the dealership, and direct sunlight shining through all that front glass was causing a lot of glare for them in the daytime,” says Simmons. “So not only did they want visual appeal for the outside, but they also wanted to block out the sun.”
这种乙烯基玻璃贴膜对4S店有两个作用。西蒙斯说:“销售助理在商店内部的一个开放的办公区域工作，阳光直射到前面的玻璃上，白天会给他们带来很多强光。所以他们不仅想要外部的视觉效果，还想让乙烯基起到遮挡阳光的作用。”
A site survey proved critical for these eye-catching graphics. Simmons had to measure not only the dimensions of the building itself, but also how far back it sat from the busy thoroughfare. “We pieced everything based on the layout of the windows to make sure it all flowed correctly,” says Simmons. “We went through three or four variations of how it fit on the glass up front before we decided on the final design.”
事实证明，对这些引人注目的玻璃贴膜来说，网站调查至关重要。西蒙斯不仅要测量建筑本身的尺寸，还要测量它离交通要道有多远。西蒙斯说:“我们根据窗户的布局把所有的东西拼接起来，以确保它们都能正常工作。在我们决定最终的设计方案之前，我们经历了三到四次改变，以使它更贴合前面的玻璃。”
The 30-by-6-foot interior wall mural features a beach scene put together with surfers and other island-inspired images.
这幅30 * 6英尺的乙烯基玻璃贴膜以海滩景色为特色，并结合了冲浪和复活节岛的图片。
Since these interior images were photographic (whereas the outside was vector), design time was pretty extensive. “We had to blend together different photographic images to create this mural and make sure they were large enough and crystal-clear enough so they wouldn’t pixelate when we printed them out. Photoshop® helped us here,” says Simmons.
西蒙斯说：“由于这些内部图像是真实的摄影图片，而外部是矢量图，所以矢量图也意味着设计时间更长一点。我们必须把不同的照片混合在一起来创作这次的玻璃贴膜，并确保它们足够大，足够清晰，这样当我们打印出来的时候它们就不会出现像素格子，Photoshop给予我们很大帮助。”
Simmons used 3M 40-C laminated gloss for the outside graphics and the interior wall mural. “It’s low-tack, so if it has to be removed, it won’t damage the substrate behind it,” he says. “The 40-C applied really well to the aluminum wall panels. We put a gloss laminate on it instead of our typical matte because they wanted the colors to be really vibrant.”
西蒙斯公司使用3M 40-C层压光处理外墙和内墙壁画。他说:“它的粘性很低，所以如果想把它拿掉，它不会把贴膜留在玻璃上。40-C非常适用于铝制墙板，我们用有光泽的层压板取代了传统的哑光玻璃贴膜，因为4S店的员工们想让颜色看起来充满活力。”
SpeedPro Imaging of Apex, NC used their HP Latex 560 to print out all the vertically oriented panels and cut graphics.
北卡罗来纳州Apex的SpeedPro影像公司使用HP Latex 560打印出所有垂直方向的玻璃贴膜并进行切割。
Using a boom lift, the installation took two days. Since the install took place during a very hot time of the summer, Simmons and his crew avoided blazing hot glass and installed the outside graphics in the evening, after the sun had peaked. For the interior, they cordoned off the wall mural installation area and worked during daytime hours on the boom lift.
使用吊杆升降机，安装过程耗时两天。由于安装是在夏天非常炎热的时候进行的，西蒙斯和他的团队避免触碰灼热的玻璃发生意外，选择在太阳落山之后的傍晚进行安装。在室内，他们用警戒线隔开了壁饰安装区域，白天在吊杆升降机上工作。
The vinyl Polynesian theme even extended to loaner car.
乙烯基波利尼西亚主题甚至扩展到租车。
Enthusiastic reaction to this rebrand has carried over into additional Polynesian-themed work provided by SpeedPro Imaging of Apex, NC to Leith Volkswagen—partial vinyl wraps featuring similar iconography for loaner cars, printed sweatshirts, and custom nametags.
对这一重新品牌的热情逐渐经延伸到4S店里其他的工作上，西蒙斯团队又受4S店的委托，把需要外租的汽车、公司运动衫和定制的名牌都制作成波利尼西亚风格。
Since this large format rebranding, employee morale at this Volkswagen dealership has risen, and car sales are up by 30 percent. “They now have beach music playing inside the dealership, which they didn’t have before,” says Simmons. “And they have these nice, colorful graphics to put employees—and customers—in a better mood.”
自从这次大规模的品牌重塑以来，这家大众汽车经销商的员工士气高涨，汽车销量增长了30%。西蒙斯说:“他们现在在经销店里播放着以前没有的海滩音乐。而且他们有这些漂亮的、彩色的图形，可以让员工和客户心情更好。”
From printable wallpaper-type materials to window graphics to building wraps, the opportunities are endless in the field of EGD.
从可打印的墙纸类型的材料，窗口图形，建筑玻璃贴膜，在EGD领域我们的机会是无限的。
“Impact graphics are popular with architecture firms, interior designers, large commercial projects, and interior offices,” says Simmons, noting that he’s working on a similar experiential branding project for a large dental firm. “It’s different than the average décor you’d find in an office.”
西蒙斯说:“乙烯基玻璃贴膜它不同于你在办公室里看到的普通装饰，它给人带来的力量是无穷的，乙烯基玻璃贴膜深受建筑公司、室内设计师、大型商业项目和室内办公室的欢迎。”
