The wide-format printing industry has embraced the notion of sustainability in recent years, but this acceptance does not always lead to real change. There are several reasons for this problem.
在最近几年，宽幅打印行业已经接受了可持续发展的改变，但是这并不意味着真正在接受改变，这个问题有几个原因。
For one thing, change can be scary. In many cases, people working within the industry are comfortable with what they are doing and will not necessarily want to move forward when new work habits are introduced to them.
一方面，改变可能会很难接受。在很多情况中，行业里面工作的的人大多安逸于他们的现状，就算有新的工作方式引进，也没有热情去进步，创新。
For another, change can be overwhelming. If people feel like they are being asked to do too much, too quickly, they may feel hesitant to do anything at all.
另外一方面，改变有可能也是必然的。如果当人们感到工作的事情太多，节奏太快，可能就会消极怠工。
Change can be awesome, however, and the key is for business leaders to help their employees embrace it. Indeed, over much of the past decade, a set of common factors have become apparent that, if adopted, will succeed driving positive change with regard to the sustainability of a wide-format printing company's operations.
改变是令人敬畏的，然而，对于企业老板来说，最重要的就是要帮助员工接受这种改变。事实上，过去的几十年中，这一系列的现象一直存在，如果改变，对于从事宽幅打印的公司的运行方面来说，会带来积极而成功的转变。
1.Embrace change
1. 接受改变
Most of today's successful wide-format printing business owners are already adept at embracing change, given the many rapid technological developments and heavy competition they have encountered. They need to understand sustainability, too, will require a different mindset for running their facilities.
现今的大部分成功的宽幅打印公司领导已经习惯接受改变，因为要考虑到整个行业的技术的快速发展和激烈竞争。他们需要真正的理解可持续发展，这是需要在运营时保持不同的心态的。
In particular, sustainability represents a co-ordination of efforts. Many pieces need to be brought together in one cohesive program, addressing everything from solid waste, chemicals and volatile organic compound (VOC) emissions to water use and energy consumption.
特别是，可持续发展代表着全方面的努力协调。很多方面都需要整个过程的一体化，要解决一切包括固体废物，化学品和挥发性有机结合物（VOC），水利用和能源消耗。
Further, as a system-wide approach, sustainability comprises not only environmental stewardship and its related issues and concerns, but also social responsibility and economic prosperity. In this sense, it can be thought of as the intersection of the three Ps: planet, people and profit.
另外，作为一个系统范围的方法，可持续发展的组成不仅有社会管理职能，相关的事项，还包括社会责任和经济景像。从这个意义上来讲，这个也可以被认为是这三个的交叉点：地球，人类和利益。
Embracing sustainability means being in it for the long haul. It requires work and a high degree of commitment from the entire team, with a focus on the whole wide-format printing facility, from the supplies to the building. Sustainability is not simply a matter of using‘green’products; it is a matter of addressing business issues and decisions to earn a strong return on investment (ROI).
接受可持续发展就意味着要长期参与到其中。这就要求整个团队的协调和高度承诺，集中注意力在整个宽幅打印设备方面，从供给到建筑。可持续发展不仅仅是使用“绿色”产品的问题；也是解决业务问题和决定是否获得一个大的投资回报的关键问题。
2.There is no silver bulle
2.没有什么诀窍
There is no one, single action a company can take that, like a silver bullet killing a werewolf or witch, will accomplish sustainability once and for all. As mentioned, there are many different parts that need to be brought together, given the complex nature of wide-format printing operations.
没有哪一种，单一的方法是可以采用，就能够一次完成可持续发展或者全部，正如上文提到的，需要有很多不同的部分组成，才能满足宽幅打印操作的复杂特性。
This is true of both screenprinting and digital printing. In screenprinting, for example, a combination of high-quality screens, inks and substrates is needed to yield a high-quality graphic.
这个在丝网印刷和数码印刷也是同样适用的。例如，在丝网印刷中，只有高质量的屏，墨水和材料基板的组合，才能产出高质量的图像。
Another issue in this respect is transparency. Sustainability-focused customers do not want to just hear claims; they want to see printing companies actually validate their claims.
这方面的另外一个问题是透明的。关注可持续发展的客户不想听到所谓的主张，他们想看到的证实他们的主张的实际行动。
3.Provide top-level support
3.提供顶级的帮助支持
A lack of management-level support is often cited as a major reason why sustainability initiatives fail. Everyone needs to understand the direction the company is taking.
缺乏管理层支持通常是可持续发展计划失败的主要原因。每一个人都需要了解公司运营的方向。
The Sustainable Green Printing (SGP) Partnership is a non-profit organization that certifies printing companies for reducing their environmental impact, increasing social awareness of best practices and supporting a more sustainable supply chain. In one case, a company's marketing manager arranged for an SGP audit, but without bothering to check in with upper management. As a result, the company did not get certified!
可持续环保印刷组织（SGP）是一个非盈利组织，认证打印公司在这些方面的资格，例如减少环境破坏，提高最佳实践的社会意识和保持一个更加稳定的供给链。有一个案例，一家公司的市场经理为SGP的审计做准备，但是没有和他的上级领导确认。结果，这个公司就没有得到认证资格。
Without top management's support, sustainability efforts will not get very far. It is necessary to share a vision and strategy both from the top down and from the bottom up, so time and resources will genuinely be dedicated to the cause.
没有最高级领导的支持，可持续发展的项目就不会长久发展。纵览全局，分享长久的计划和战略是很有必要的，这样时间和资源也能很好的利用在事业上。
By way of example, companies often continue to buy a certain product simply because they are used to it, not because it works better than other options. To make a better choice, both management and employees may need to work together.
举个例子，企业通常会持续购买一种产品，不是因为这个比其他产品好，仅仅是因为习惯了。为了能有更好的发展，管理者和员工需要共同努力。
Bosses need to be on board from the beginning and take steps forward to integrate sustainability into their companies' operations. Without their active support, the whole system will fail.
老板通常需要从一开始就计划好，然后一步步把可持续发展理念融合到公司的运营当中。没有他们的积极支持，整个体系运行就会失败。
4.Choose a champion
4.选择一位拥护者
In a large organization, while the boss' support is needed, someone else should serve as the sustainability champion, with responsibility built into his/her job function for integrating changes throughout the facility. Depending on the scale of the program, this employee will need access to top-level decision-makers and the ability to create and mobilize a sustainability committee.
在大公司里，当老板做出决策的时候，就需要有其他一些人来作为拥护者，负责建立起整个运营实施过程整合改变中需要的工作职能。根据项目的规模，这名员工需要能够直接接触到决定者，还要有能力能够动员和创造一个可持续发展协会。
With this in mind, it is important to recognize and build the corresponding responsibilities into the sustainability champion's job function, rather than giving additional responsibilities to someone who is already performing a full-time job within the company. Otherwise, he/she will not be able to get much done.
考虑到这点，能够辨析和建立作为可持续性拥护者的工作职能的责任感是很重要的，而不是让给那些已经在公司里全职工作的人，再增加额外的责任。否则，他也不能很好地完成所有事情。
5.Recognize the roles of internal stakeholders
5. 要确认利益关系人的位置
Once the sustainability committee has been established, it should be engaged on a regular basis. Some managers are surprised to see how many employees become interested in the program after changes have been implemented. Bulletin boards, newsletters and employee recognition programs can all assist with general awareness and outreach.
一旦可持续发展协会成立起来，就应该尽快建立一个守则来约束。有些管理者感到很惊讶，在改变完成之后，很多员工对这个项目非常的感兴趣。公告板，简报和员工认同度，这些都有利于整体意识的拓展宣传。
In this regard, sustainability efforts can be compared to those of a health and safety committee. By holding meetings, coming up with new ideas and seeking input and feedback from colleagues, the sustainability committee can help tell a continuing story and drive further changes. It should also network with other peers elsewhere in the industry, to learn from what other organizations are doing.
在这方面，可持续发展的努力和健康安全是同等重要的。通过开会，想一些新的创意，结合同事给的反馈，可持续发展协会就可以发展的更好，走的更远。这个还应该和同行结合起来，学习其他公司协会都是怎么做的。
Again, transparency is key. Most employees are happy and eager to be involved in documenting the success of a sustainability program.
另外，保持透明公开是关键。大部分的员工很乐意也很希望能够参与到这个可持续发展计划的策划当中。
6.Communicate with suppliers
6. 保持和供应商沟通
While there are many aspects to sustainability for a wide-format printing business, the products coming in the door are certainly key ingredients. They can directly affect everything from employee health to waste streams.
尽管对于宽幅打印公司来说，可持续发展包括很多方面，但是引进的产品还是最关键的部分。这个会直接影响到每一件事，从员工的健康到资源浪费问题。
Choosing the right products can help set a sustainability program up to make great strides in achieving change. Substrates may contain recycled content, for example, and/or be recyclable after use. Inks may contain low or zero VOCs.
选择正确的产品，能够帮助可持续发展项目在转变上实现一个大的跨越。例如，材料包括可回收材质，或者使用后可回收的。墨水中含有很低的几乎近于零的可挥发性物质。
These products' suppliers should be willing to help enhance sustainability efforts, but it is also important to avoid‘greenwashing’by finding out whether or not their claims can be validated. The Forest Stewardship Council (FSC), for example, certifies paper products that come from responsibly managed forests.
这些产品的供应商应该很乐意帮忙加强可持续发展项目，但是最重要的还是避免绿色浪费，确保他们的主张是否能够实践。例如，森林管理协会（FSC）,主要负责认证纸制品，都是来自合理的利用森林资源产出的。
7.Go beyond the product
7. 超越产品之外
As mentioned, to achieve real gains in sustainability, it is important to look at all aspects of a wide-format printing facility's operations, not just the nature of the graphics it produces.
正如前面提到过的，为了最大化的实现可持续发展，能够考虑到宽幅打印设备操作的各个方面也很重要，不仅仅只是图形图像的质量。
One strategy to find room for improvement, for example, is to get an energy audit. Companies can significantly reduce their environmental footprint and their electricity bills through simple actions like replacing old light fixtures with more efficient lamps and making sure to turn off lights, computers and heating, ventilation and air conditioning (HVAC) equipment when they are not needed. (Motion sensors can also be installed for this purpose, to turn systems on when employees arrive and off when they leave.) Similar savings of heat and water—and thus financial benefits—can be achieved by switching over to on-demand water heaters and low-flow toilets, among other innovations.
例如，想要有进一步发展的策略，就是要成本的计算。公司可以在很大程度上减少破坏环境的行为和电费，通过一些简单的操作，像用节能灯来代替老旧的灯具，不用的时候，确保灯，电脑，暖气，空调等都关闭了。（运动传感器也是一样的安装原理，员工上班在的时候就开，不在的时候就关掉。）类似的节水，节电，可以产生经济效益的行为，这些通过安装按需热水器和节水马桶，以及一些其他的创新型方式实现。
Another important area of focus is waste reduction. One company that prints textile graphics, for example, is recycling 100 per cent of its fabric scraps. Chemical management processes can also reuse many solvents. And shipping materials can usually be recycled.
另外一项重点就是减少浪费。例如，一家纺织打印的公司，每天都可以让生产后的碎布百分百回收。许多染料墨水也可以重复使用。运送的材料也可以回收利用。
8.The intersection of technology and sustainability
8. 技术和可持续发展的交集
When it comes to wide-format printers themselves, sustainability is a major consideration before a purchase. It is important to check a machine's electrical efficiency (some carry the Energy Star rating), chemical use (as some ink formulas are safer than others), safety for operators and production capacity. Many new technologies have been developed with a focus on sustainability as a priority.
就宽幅打印自身来说，可持续性是在购买前考虑的关键因素。检查一台设备的用电功率（有些是有能源星级等级的），化学品使用（像一些墨水的成分就比其他的更安全环保），以及检查运行商和生产过程的安全，这些都是很重要的。许多新技术的发展创新都优先关注可持续性。
9.Transparency
9. 透明度
One of the most important parts of a sustainability program is documenting specific changes (e.g. quantities of materials being recycled), so as to validate a company's claims. Customers want to buy from reputable organizations.
可持续性计划最重要的一点就是要记录具体的一些变化（例如：回收材料的数量），以便能够证明公司的主张。顾客都想要找有信誉度的公司合作业务。
Some of this validation can come from outside. By participating in the SmartWay Transport Partnership program,for example, printing companies can benchmark and reduce the carbon footprint of their supply chain, as the program uses vehicles that consume less fuel and produce fewer greenhouse gas (GHG) emissions than average to improve the environmental performance of shipping goods. Supported by affiliate partners like the Specialty Graphic Imaging Association (SGIA), SmartWay offers credible carbon accounting and reporting.
其中有些验证还是来自外界的。举个例子，通过参加SmartWay运输合作项目，打印公司就能按照标准，减少供应链中的碳排放，因为这个项目中，用的交通工具都是比一般的汽车耗油低，温室气体排放少，这样也就提高了运输物品的环保性能。有合作伙伴SGIA的支持，SmartWay 还给我们提供了可信的碳排放计量和报道。
Another example is voluntarily purchasing energy from renewable sources, such as solar, wind, biogas, climate-friendly natural gas and low-impact hydroelectric. This is available through local energy utilities.
另外一个例子就是自愿购买再生能源，例如：太阳能，风能，天然气，沼气和环保水力发电。这个通过地方能源组织是可以实现的。
The SGP Partnership also involves third-party verification. The program sets out, audits and documents benchmarks specifically for printing operations, helping companies implement programs from the top down. Its certification methods are supported and endorsed by SGIA and other trade associations for recognizing their members' accomplishments in sustainability.
SGP合作还包括第三方认证。这个计划，还有打印运行方面的审计和标准文件是同时建立的，帮助企业从上到下实施整个方案。这个认证方式是由SGIA和其他的一些贸易协会支持的认同的，这些贸易协会是验证他们的成员在可持续计划上完成了多少的组织。
Taking a strong stance
采取强硬的态度
The use of a sustainability management system (SMS) is not rocket science. It requires a commitment of time and resources that will pay off in the end. Already, the adoption and integration of sustainable business practices are playing a central role in the continuing growth and success of the wide-format printing marketplace. By incorporating sustainable materials, methods and systems, the industry can thrive without reducing the capacity of the environment to provide for future generations.
可持续管理系统（SMS）的应用不是一件复杂的事。它需要是时间和可再生资源的整合。可持续发展业务实践的一体化已经逐渐变成宽幅打印市场持续发展的核心部分。通过结合可持续的材料，方法和系统，这样行业可以保持蓬勃发展，也不用减少后代所需的环境承受量。
