What if I told you there’s a very successful wrap shop that doesn’t have to worry about incorporating unfortunate customer logos into their wrap designs? Doesn’t bother with mock-ups or proofs, nor software of any kind – not even a printer! Atlanta Custom Wraps (ACW; Woodstock, GA) has been in business for eight years and performs color-change wraps only, usually on high-end vehicles. Owner Justin Norton and ACW’s team of seven employees (three installers, two mechanics/technicians and two prep/detailers) work the race and performance-car niche, and in doing so, have wrapped more than 400 vehicles per year each of the past four years.
   如果我告诉你有一家非常成功的包装店，不必担心将不幸的客户标识融入他们的包装设计中，会怎么样？不用费心做模型或校对，也不用任何软件——甚至不用打印机！亚特兰大定制包装（ACW；伍德斯托克，佐治亚州）已经营业八年，仅在高端车辆上进行变色包装。车主Justin Norton和ACW的七名员工团队（三名安装人员、两名机械/技术人员和两名准备/维修人员）负责赛车和高性能汽车的利基市场，在这方面，他们在过去四年中每年都要包装400多辆跑车。

A NETFLIX ORIGINAL
Netflix原版

   And the McLaren is just one of 10 vehicles that ACW uses for promotion. Another is a Lamborghini Huracán, given to the shop in a trade for work done for a celebrity who knew the Lamborghini would give them a big boost. Justin acquired the McLaren last year and immediately wrapped it in a matte black. “The car was featured in one magazine,” he said, “but for what it is, the car didn’t get the attention that it should have. I knew it was time to change and go with a color that really got some attention.”
  而迈凯轮只是ACW用于推广的10款汽车之一。另一个是兰博基尼-胡拉克恩，他知道兰博基尼会给他们带来巨大的名人效应。贾斯汀去年收购了迈凯轮，并立即用哑光黑色包装。他说：“这辆车曾出现在一本杂志上，但就其本身而言，它并没有得到应有的关注。我知道是时候换一种颜色了，这种颜色真的引起了人们的注意。”

   Meanwhile, Netflix approached Justin and asked him to be on one of its original series. “I knew once I got accepted for the show, the car was going to get several photo shoots and a lot of camera footage,” Justin said. “Being promotion for our shop, I really needed a wrap that would wow people through several episodes.” ACW works exclusively with 3M and Avery Dennison wrap films. “I love 3M’s color flow series, but I think Avery [Dennison] has the best color shifts available now,” he said. “They have several more colors in [their color shift films] than the other brands.” So, Justin went with Avery Dennison’s Supreme Wrapping Film ColorFlow Series Gloss Roaring Thunder SW900. “It has a very noticeable blue and purple shade, but also a distinct orange and copper tone,” he said, adding, “But there may be more.”
   与此同时，Netflix找到了Justin，要求他参与其中一个原创系列。贾斯汀说：“我知道一旦我被录取，这辆车就会拍几张照片，拍很多镜头。”“作为我们商店的促销王牌，我真的需要一个能让人在几集中惊叹的跑车包装。”ACW专门为3M和Avery Dennison包装视频工作。他说：“我喜欢3M的颜色流系列，但我认为艾弗里（丹尼森）现在有最好的颜色转换。”“他们的彩色视频比其他品牌有更多的色彩。”因此，贾斯汀和艾弗里·丹尼森的顶级包装视频《彩色流》系列《炫目雷霆》SW900系列。他补充说道：“它有一个非常明显的蓝色和紫色阴影，但也有一个明显的橙色和铜色调，但可能还有更多。”

SPECIALIZATION
专业化

   Years ago Justin figured out that hiring people for the distinctly different roles of wrapping a vehicle would create an assembly line of sorts. Those he hired for detailing could also do prep work. Wrapping performance cars calls for a lot of disassembling and reassembling, so he brought in techs to handle that. This way, his installers – and everyone else – can focus on what they do well. “The most overlooked thing with wraps is post-heating,” Justin said. “We have people dedicated to this. We spend a lot of time on preparation, priming [with an adhesive promoter] and post-heating properly – the three P’s.” His team works together on every vehicle, which helps the shop turn out one to two vehicles per day.
   几年前，贾斯汀发现，雇佣不同角色的人来包装一辆汽车，可以创造出一条装配线。他雇来做细节的人也可以做准备工作。包装性能车需要大量的拆卸和重新组装，所以他引进了技术人员来处理。这样，他的安装人员和其他人就可以专注于他们擅长的工作。贾斯汀说：“包裹最容易被忽视的是后加热。”“我们有人致力于此。我们花了很多时间在准备、给（用粘合剂）打底和适当的后加热——三个P’s上。“他的团队通过这样的协作，可以帮助商店每天包装出一到两辆车。

   Still, despite the division of skilled labor and assembly-line approach, wrapping the McLaren presented a great many challenges. “It’s nervewracking any time you take a $400,000 car apart,” Justin said. In this case, he brought in an actual McLaren tech to help. “At first [the McLaren] didn’t seem to be the most difficult, but the more you look at it, every single body panel has hard edges and contours,” he said. “You have to take your time and make sure your edge game is on point.” 
   然而，尽管有技术分工和装配线方法，包装迈凯轮还是提出了许多挑战。贾斯汀说：“每次你把一辆价值40万美元的汽车拆开，都会感到紧张。”在这种情况下，他聘请了一位迈凯轮技术来帮助。他说：“起初（迈凯轮）似乎不是最困难的，但你看得越多，每一块车身面板都有坚硬的边缘和轮廓。”“你必须慢慢来，确保你的边缘处理的细节都在点上。”

   Take, for example, the doors. “The 720’s inside door is also painted, so you have three sides of the door to wrap, maybe even four,” Justin said. “We did have to run a seam… [using 3M’s] Knifeless Tape, but were able to hide the seam, tucked halfway down the backside of the door.” Also, the quarter panels have 8-10 exposed edges and corners, which is very rare on a car, Justin said. “Being able to disassemble and get our hands in there to install those edges made all the difference in the world.”
   以门为例。贾斯汀说：“720的内门也刷了漆，所以门的三个侧面要包起来，甚至可能是四个。”贾斯汀说：“我们确实需要缝合……（用3M公司的）无针胶带，但是我们可以把缝合线藏起来，塞到门背后的一半。”此外，四分之一的面板有8-10个外露的边角，这在汽车上很少见。“能够拆卸并将我们的手放在那里安装这些边缘，可能这世界上都不会有第二个这样的机会。”

   For comparison’s sake, ACW wrapped Justin’s Lamborghini in less than 2.5 hours, but required a full 10 hours for the McLaren – which did not include laminating, as most color-change wraps don’t require it. The shop does offer adding a ceramic coat to protect their wraps and make them easier to clean. Were the McLaren for a customer, Justin feels confident that, “If garage kept and not daily driven, [the wrap’s lasting] five to six years would be very realistic.” But because the McLaren’s job is to promote the shop, chances are they’ll rewrap it again in six months. Anyone free for driving duties?
   为了进行比较，ACW用不到2.5小时的时间包装了Justin的兰博基尼，但麦克拉伦需要整整10个小时——这不包括层压，因为大多数变色包装都不需要。这家商店确实提供了一种陶瓷涂层来保护他们的包装，使他们更容易清洁。贾斯汀非常有信心的说：“如果车库保持清洁，车国内不是每天驾驶，[车贴的包装]可以持续使用五到六年时间，但是现在的重点是，他们需要借助这辆包装后炫酷的迈凯轮跑车来促进商店的业务，所以他们有可能在六个月内重新包装它。