Founded in Vancouver in 1998， athletic apparel retailer Lululemon has established itself as one of the city’s most recognizable brands， with annual global sales exceeding $2.5 billion. The company’s first store opened near the corner of Arbutus and West 4th Streets and was situated beside a Midas Auto Service Centre.
When the opportunity to purchase the Midas location arose， it was an easy decision for the team at Lululemon to buy the site and expand its original store to add a new women’s section， while the men’s section remained in the original location.
Keeping history alive
When planning the build， Lululemon wanted to pay homage to the area surrounding the site， as well as to the long-standing Midas Auto Service Centre itself.
The company contacted local specialty sign manufacturer TDH Experiential Fabricators to discuss the feasibility of repurposing the store’s existing pylon sign， which had been installed in 1971， into a Lululemon-branded sign， with the goal of keeping enough of the original sign’s shape and structure to ensure it would be recognizable to the local residents. Lululemon had already established a working relationship with TDH through previously completed specialty projects and knew the shop had experience in restorations， replicas， and aged signs.
Upon inspection， it was discovered that the majority of the sign’s structure needed to be reconstructed due to severe rusting and outdated fabrication methods. Further， the installation needed to be re-engineered for stability and strength to satisfy current codes and standards. The sign also needed to be moved slightly to accommodate the store’s renovations， which required a new concrete foundation.
The original Midas sign stood more than 6.7 m (22 ft) tall and measured 3 x 2 m (10 x 6.5 ft)， with a depth of 0.6 m (2 ft). It was secured to an exposed 0.9- x 0.9-m (3- x 3-ft) concrete foundation， with the larger portion hidden under grade. The sign’s pole， which measured 254 mm (10 in.) in diameter， was bolted to an internal steel cage.
最初的迈达斯标识高度超过6.7米（22英尺），尺寸为3 x 2米（10 x 6.5英尺），深度为0.6米（2英尺）。它固定在一个暴露的0.9×0.9米（3×3英尺）的混凝土基础上，较大的部分隐藏在坡下。标识杆的直径为254毫米（10英寸），用螺栓固定在内部钢结构上。
Due to concern it would be damaged during construction， both the sign and its pole were removed and transported to TDH. After arriving at the shop， the sign was inspected by the fabrication team.
Teamwork makes the dream work
The design process took approximately three months to complete. Working closely with the design team at Lululemon， TDH drafted various concepts， each with its own story and connection to the history of the company， as well as to the neighbourhood. Lululemon was adamant about maintaining its current brand standards， which challenged TDH to find the balance between the old and the new. While the shape of the Midas sign was not particularly complementary to Lululemon’s brand， opening up the centre portion of its main shape created an architecturally interesting detail that pleased all parties.
设计过程大约需要三个月才能完成。 TDH与露露柠檬公司的设计团队密切合作，起草了各种概念，每个概念都有自己的故事，并融合了公司的历史以及社区故事。 露露柠檬公司坚持维持其目前的品牌标准，这对TDH要求在新旧之间找到平衡提出了挑战。虽然麦达斯标识的形状与露露柠檬公司的品牌并不是特别相辅相
TDH also had to contend with potential limitations in regards to sign permits within Vancouver. The city’s sign bylaws had undergone multiple revisions since the Midas sign’s original construction in the 1970s， which meant the installation likely did not meet current standards.
Armed with the knowledge that these bylaws are fairly restrictive， TDH brought in its permit consultant， Priority Permits， to help navigate the complexities of the installation—especially since a variance application to the Vancouver council would be necessary to complete the project. With the assistance of Lululemon’s senior management team， TDH and Priority Permits came up with a strategy to satisfy as many of Vancouver’s bylaw requirements as possible， with the hope the remainder could be grandfathered.
TDH suggested Lululemon write to the city， detailing the specific situation and outlining the company’s desire to remain true to the site’s original signage. The letter， signed by Lululemon’s vice-president， explained the benefit of preserving the Midas sign in regards to maintaining the neighbourhood’s unique character. The council， respecting Lululemon’s economic contributions to the city of Vancouver， as well as the company’s desire to reflect the past and the present through its restoration， approved the design.
Site construction begins
With the sign permit application submitted to the city， the construction of the new building was well underway; however， some additional challenges regarding the sign’s installation began to surface.
For one， the sign’s existing concrete pad was sitting 0.3 m (12 in.) higher than that of the new building grade， which， as it was positioned near the entrance， posed a significant risk to pedestrians. Second， the existing sign location was incorrectly sited on the architects’ drawings and was much closer to the building’s façade than originally anticipated. These factors necessitated that additional reviews had to
The teams began by determining if the sign could be moved and affixed to a newly installed concrete foundation; however， this idea was quickly dismissed， as the sign would fall outside the property line.
TDH then considered converting the original pylon design to a projecting sign. While this seemed to be the most logical option， it required the welding of steel support arms to the building’s steel structure， which was nearing completion. To efficiently accomplish this addition， the crew escalated the approval of the sign placement， which allowed enough time for the steel supports to be engineered and installed without affecting the building schedule.
Recreation through fabrication
Once all approvals were in place， TDH’s fabricators began stripping and cutting out the sign’s rusted components. The installation’s old electrical wiring was also removed and its fluorescent tubes and ballasts were replaced with light-emitting diodes (LEDs).
The majority of the structure was rebuilt with 6.4- x 51-mm (0.25- x 2-in.) welded angle and then sheeted to provide a clean finish. Extra attention was taken in securing the ‘yogo’—the brand’s signature logo shape—to the sign’s vertical pole， as this aspect needed to be as discreet， but also strong enough to support the top of the sign.
大部分结构采用6.4 x 51毫米（0.25 x 2英寸）焊接角重建，然后覆盖以提供一个干净的表面。特别注意将“优格”（该品牌标识形状），固定在标识的垂直杆上，因为这方面需要加以小心，确保标识杆足够强大以支撑顶部的标识。
Transport was also a consideration， as the installation’s size made this process very costly and difficult to achieve with the sign in one piece. Thus， the lower ‘arrow’ portion was built separately with an internal attachment plate to secure it to the upper ‘oval’ portion. This allowed the sign to be transported from the shop to the site on one truck bed. The two pieces were then hoisted by crane and assembled on-site before being lifted into place.
The engineered attachment design allowed the sign’s steel tube arms to slip inside the steel structural tubes that had been welded to the building’s steel structure. The tolerance， however， was only 6.4 mm (0.25 in.)， which meant the welding to the building steel needed to be accurate， as did the tube placement on the two sections of the sign.
As the sign was comprised of two separate pieces， it was necessary to determine precisely how these sections would fit together prior to installation. As such， TDH completed three site inspections to ensure the tube arms of the sign they were fabricating aligned with those fixed on the building.
A seamless installation
To complete the installation， TDH partnered with fellow Vancouver-based sign shop Tops Lighting， which provided the large equipment required for the job， as well as qualified personnel with many years of experience.
As the site was located at a very busy intersection， TDH hired a local traffic control company to block the sidewalks and street， which allowed the crane and bucket trucks to get into proper position. Nonetheless， the on-site assembly and installation was challenging; the glass awning situated below the sign only allowed for a few inches of clearance when the sign was hoisted into place—any deviation or even a gust of wind could have caused it to swing and hit the glass.
Fortunately， through a tedious hoist and much-needed guidance by two crews in bucket trucks， the sign was successfully slipped into the tubes with no damage to the glass. The bolts were put in place， the power was hooked up， and final touch-ups were added.
After 14 months of designs， securing permits， and fabrication， Lululemon’s repurposed sign， reflective of the old and the new， was successfully installed.经过14个月的设计，制造和安装，露露柠檬公司的改装标识，融合了旧的和新的，最后大功告成。
Taking a closer look at Lululemon’s repurposed sign TDH Experiential Fabricators aimed to maintain the shape and structure of the original Midas sign.
Upon inspection， it was discovered the majority of the sign’s structure needed to be reconstructed due to severe rusting and outdated fabrication methods.
As the sign was comprised of two separate pieces， it was necessary to determine precisely how these sections would fit together prior to installation.
TDH opted to convert the original pylon design to a projecting sign.
Extra attention was taken in securing the ‘yogo’—Lululemon’s signature logo shape—to the sign’s vertical pole.
After purchasing a lot that had been home to a Midas Auto Service Centre， Lululemon decided to repurpose the site’s existing pylon sign.
Lululemon wanted to keep enough of the original sign’s shape and structure to ensure it would be recognizable to local residents.
The original Midas sign was built and installed in 1971.
Due to complications surrounding the existing concrete pad， TDH opted to convert the original pylon design to a projecting sign.
The sign’s old electrical wiring was removed and its fluorescent tubes were replaced with light-emitting diodes (LEDs).
When planning the build，Lululemon wanted to pay homage to the area surrounding the site，as well as to the long-standing Midas Auto Service Centre itself.